A new bus wrap featuring Age Scotland has been unveiled to demonstrate Lothian’s collaboration with the charity for the next two years.
The hope is that by seeing the bus in the city members of the public will think more about the charity which runs a free helpline providing support and advice to older people. Last year the helpline handled 30,000 calls on subject from benefits to social care and housing.
Lothian’s Communications Director, Gaynor Marshall, said: “Lothian is proud to partner with Age Scotland to help raise awareness of the vital work they do to improve the lives of older people in Scotland.
“Bus travel offers so much more than a means of getting from A to B – it can provide connections between people and communities, enabling social inclusion and wider participation.
“Our Age Scotland bus offers a unique marketing opportunity which will connect members of the public across Edinburgh and the Lothians with information, advice and friendship.”
Katherine Crawford, Chief Executive of Age Scotland, said: “We’re delighted to hit the road with Lothian buses over the next two years and showcase how Age Scotland can help keep older people connected.
“Tens of thousands of older people across the Lothians experience loneliness and our branded bus will raise awareness of the services we offer to help, and support dozens of local groups and clubs which keep older people connected to their communities.
“We hope that our messaging reaches even more people and amplifies that we are here to provide friendship, companionship and support to older people on every street across Scotland.”
Founding Editor of The Edinburgh Reporter.
Edinburgh-born multimedia journalist and iPhoneographer.
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