Thursday, June 5, 2025
Looking for the perfect escape from the hustle and bustle of everyday life? A charming town just 60 minutes from Edinburgh has been crowned Scotland’s best “hidden gem” for those seeking a relaxing getaway. As part of a new list compiled by FlixBus, which showcases Scotland’s best destinations for what they call the “joy of missing out” (JOMO), this picturesque town stands out as the ultimate choice for those who crave peace, tranquility, and a deeper connection with nature.
In a study that considered factors like nature parks, spas, wellness centres, and even weather conditions, this town, along with a few others, was identified as the best place for those who wish to disconnect from the pressures of modern life. The concept of JOMO is all about taking a step back from the digital age, avoiding the crowd, and enjoying simple pleasures without the need to constantly be on the go. This town, just a short journey from Edinburgh, embodies all the elements that make JOMO travel so appealing.
Along with the top-ranked town, the FlixBus study highlighted other locations that offer a similar sense of calm and serenity, making it easier than ever for those looking to escape the hustle of daily life. In this article, we’ll delve deeper into why this town is the perfect JOMO destination, and explore what makes it such an exceptional getaway for both locals and international visitors.
What is JOMO Travel?
JOMO, which stands for the Joy of Missing Out, is a growing travel trend that encourages people to step away from the constant buzz of social media and the pressure to document every moment of their vacations. It’s the opposite of FOMO (the Fear of Missing Out), and focuses on slowing down, being present, and embracing quiet, reflective travel experiences.
Unlike destinations that are driven by tourism hype and packed with activities aimed at keeping you busy, JOMO destinations are all about simplicity. These spots offer the chance to recharge, relax, and reconnect with yourself, all while enjoying the beauty of a lesser-known locale. Whether it’s a peaceful village by the sea, a tranquil mountain retreat, or a quiet town surrounded by nature, JOMO travel is all about finding destinations that let you truly escape.
The “Hidden Gem” Town: A JOMO Dream Just an Hour from Edinburgh
Topping FlixBus’s list of Scotland’s best JOMO destinations is a beautiful town located just an hour from Edinburgh, renowned for its idyllic charm and laid-back atmosphere. Known for its breathtaking coastal views, friendly local community, and relaxed pace of life, this town offers everything that JOMO travel enthusiasts are searching for.
While it’s a popular spot for locals, it’s still considered a hidden gem for many international tourists. It’s a place where you can leave the stresses of the world behind and immerse yourself in the tranquil rhythm of life. From coastal walks to cozy cafés, this town invites visitors to slow down, breathe in the fresh sea air, and simply enjoy the present moment.
The town’s accessibility from Edinburgh makes it an ideal option for those looking for a quick yet fulfilling escape. Whether you’re in search of scenic walks along the shoreline or prefer a quiet afternoon in a local bookshop, this town offers the perfect mix of nature and culture without the typical tourist crowds.
Why This Town is the Ultimate JOMO Destination
Several key factors make this town stand out as the ultimate JOMO destination. First and foremost, its natural beauty is hard to beat. Visitors can enjoy a stunning mix of sea views, sandy beaches, and lush greenery, all within walking distance from the town’s centre. Whether it’s a morning walk along the coast or an afternoon spent exploring nearby nature parks, the scenery itself encourages visitors to slow down and appreciate the moment.
In addition to its natural beauty, the town has a laid-back atmosphere that makes it ideal for those seeking a break from the busy city life. With a variety of local cafés, independent shops, and relaxed dining options, visitors can truly unwind, sip on a coffee, and watch the world go by. There are no pressure to rush from one tourist attraction to the next—instead, you’re invited to simply relax and let the town’s slow pace guide your day.
For those looking to indulge in a bit of pampering, the town is also home to several wellness centres and spas, perfect for a calming retreat. Whether you choose to indulge in a soothing massage or take a restorative yoga class, the town’s wellness offerings complement its peaceful vibe.
Other JOMO-Worthy Destinations in Scotland
While this town stands out as the top pick for JOMO seekers, it’s far from the only serene spot in Scotland that embodies the joy of missing out. Other destinations on the list include:
- St Andrews: Known as the home of golf, this seaside town offers a perfect mix of history, coastal views, and charming cafés. It’s a fantastic choice for those who want a relaxing retreat that still offers cultural experiences.
- St Monans: Located on the Fife coast, St Monans is a small fishing village that offers incredible views, cozy cottages, and a peaceful atmosphere, ideal for those seeking solitude and natural beauty.
- St Abbs: A quiet, picturesque village that attracts nature lovers and wildlife enthusiasts, St Abbs is perfect for those looking to explore the stunning coastline and take in Scotland’s rugged beauty.
- Ayr and Arbroath: Both of these towns offer a quieter alternative to Scotland’s larger cities, with relaxing seaside strolls and local culinary delights that make them perfect for a low-key getaway.
What to Do in This Hidden Gem Town
The beauty of this town is that it’s all about embracing simplicity. Here are just a few things you can do during your visit:
- Coastal walks: The town is surrounded by stunning natural landscapes, including coastal trails that offer breathtaking views of the sea and nearby islands.
- Local cafés and pubs: Spend your time chatting with friendly locals over a cup of tea or a pint of ale in one of the town’s charming cafés or pubs.
- Historical sites: While relaxing is the focus, there’s still plenty of history to explore, including old churches, landmarks, and nearby ruins.
- Wellness retreats: For a true JOMO experience, indulge in a wellness retreat or spa experience to unwind and recharge.
How to Get There
Getting to this beautiful town is easy, thanks to its close proximity to Edinburgh. A short drive or public transport ride will take you to this peaceful escape, making it an ideal day-trip destination or weekend getaway. Once there, you’ll find everything you need to enjoy a relaxing and rejuvenating experience.
Conclusion: Discover the Joy of Missing Out in Scotland’s Hidden Gem
For those seeking a serene escape from the pressures of modern life, Scotland’s best-hidden gem offers the perfect JOMO destination. With its stunning natural beauty, peaceful atmosphere, and welcoming locals, it’s an ideal spot for anyone looking to unwind, explore, and embrace the joy of missing out on the usual tourist crowds. Whether you’re looking to spend a day or a weekend in this tranquil town, you’re sure to leave feeling rejuvenated and connected to the present moment.
So, if you’re ready to disconnect and embrace the calming charm of a truly hidden gem, pack your bags and head to this beautiful town just an hour from Edinburgh. Your perfect JOMO getaway awaits!
