Good Morning Britain host Charlotte Hawkins has apologised after saying that the UK entry won’t win the Eurovision Song Contest this year.

On today’s show, Hawkins and co-host Richard Madeley were looking ahead at Eurovision, taking place in Basel from 13 to 17 May.

The UK’s entry for this year’s contest is pop country band Remember Monday, which consists of members Lauren Byrne, Holly-Anne Hull, and Charlotte Steele.

According to bookies, the trio, who will perform their song ‘What the Hell Just Happened?’, won’t be able to break the UK Eurovision curse — and Hawkins seemed to agree.

She and Madeley interviewed Sweden’s act for the 2025 contest KAJ, consisting of Kevin Holmström, Axel Åhman, and Jakob Norrgård and set to perform ‘Bara Bada Bastu’ in Switzerland.

charlotte hawkins and richard madeley on good morning britain

ITV

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After chatting with this year’s favourites, Madeley told them: “You’ve got to win!”, with one of the Swedish band members replying: “Or you!”

“I think we know the UK aren’t going to win,” Hawkins chimed in. “We’ve ruled them out already. But I wish them the very best of luck.”

Madeley said that her comments were “deeply unpatriotic”, to which she replied: “No no, I wish them the best of luck, but we know it never happens.”

charlotte hawkins and richard madeley on good morning britain

ITV

During the final moments of the show, Hawkins apologised for her slightly defeatist comments.

“I quickly want to squeeze in a mention because we spoke to KAJ, the Eurovision entry for Sweden, before,” she said.

“I just want to also play a teeny clip of our UK entry because I feel bad saying we know we aren’t going to win, but I think we all know when it comes to the UK, it’s a tall order.”

charlotte hawkins and richard madeley on good morning britain

ITV

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Madeley assured it was “nothing against the band”, with Hawkins adding: “I think whatever act we had, we weren’t going to win.”

Historically, the UK hasn’t fared too well at Eurovision, with most of its entries ranking in the bottom half of the leaderboard and struggling to get points through the public vote.

Sam Ryder’s second place in 2022 was the closest the UK got to win the competition since 1997, when Katrina and the Waves took the top spot with ‘Love Shine a Light’.

Good Morning Britain airs weekdays at 6am on ITV1. The Eurovision Song Contest runs from Tuesday 13 May to Saturday 17 May.

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Reporter, Digital Spy

Stefania is a freelance writer specialising in TV and movies. After graduating from City University, London, she covered LGBTQ+ news and pursued a career in entertainment journalism, with her work appearing in outlets including Little White Lies, The Skinny, Radio Times and Digital Spy

Her beats are horror films and period dramas, especially if fronted by queer women. She can argue why Scream is the best slasher in four languages (and a half).