A man who grew up on a farm in West Norfolk has entered the Love Island villa.

Will Means, who comes from a farming family in St Clement and was named the UK’s fourth fittest agricultural worker by Farmers’ Weekly in 2023, stepped foot in the Majorca villa yesterday among three other ‘bombshell’ contestants.

He first appeared in a preview clip on Monday night’s episode, where he said: “I’m from Norfolk, I am 6ft2, I am funny, and what the girls have been waiting for. I am not afraid to get in anyone’s way.”

Will Means from Norfolk is a new Love Island bombshell. Picture: ITVWill Means from Norfolk is a new Love Island bombshell. Picture: ITV

The 25-year-old – according to his LinkedIn – is an account coordinator at DMC Sport, a global partner for organisations which want to engage and inspire through sport and innovation. He has been working in this role for the last six months.

After entering ‘The Sleepover’ villa with the three other bombshells – Caprice, Giogio, and Poppy – the four of them met four contestants from the main villa – Dejon, Emily, Helena, and Remel. Emily caught Will’s eye.

He told the others that he was currently a personal trainer in Clapham, but from Norfolk.

Will is the second West Norfolk contestant to feature in the popular TV show in recent years, after Jess Harding entered the villa in 2023 and won the show with Sammy Root.

In 2024, Will’s dad, Mark Means, was named Farmer of the Year in 2024 at the Farmers Weekly Awards.