Greece’s summer sales season will kick off on July 14 and run through August 30, with shops also allowed to open on Sunday, July 20, in a bid to further boost shopping activity.
Retailers are hopeful that strong consumer spending, fueled in part by high tourism, will help third-quarter turnover (excluding vehicles, food, and fuel) exceed €7 billion, a level achieved last year.
Vassilis Korkidis, president of the Piraeus Chamber of Commerce and Industry, expressed optimism, noting that the sales period could help ease inflationary pressures and prevent a “summer inflation storm” driven by rising demand.
Still, concerns remain. According to Eurostat, inflation in Greece reached 3.6% in June 2025, up from 3.3% in May and significantly higher than the 2.5% recorded during the same period last year.
Date provided by ELSTAT, the Hellenic Statistical Authority, also shows that inflationary trends were visible as early as May, with the Consumer Price Index (CPI) rising 2.5% year-on-year. Key contributors included clothing and footwear (6.6%), services (6.8%), housing (6%), transportation (2.8%), and food (2.6%).