As a former Assembly and Gilded Balloon Press Manager, I can reveal the tricks to navigating 3,352 shows on a budget.
Edinburgh in August means one thing – Festival fever. But with 3,352 shows competing for your attention at this year’s Edinburgh Fringe, where do you even begin? As someone who’s been working and playing at the Fringe for three decades – first as Head of Press at Assembly and the Gilded Balloon, now as an obsessive festival-goer – I’ve learned how to squeeze every drop of cultural goodness from August without emptying my bank account.
Start smart – get your bearings
My first piece of advice? Don’t go in blind. I’ve spent countless hours researching this year’s lineup and created a comprehensive Fringe Recommendation Spreadsheet featuring 165 must-see shows. These aren’t random picks – they’re based on thorough research, trusted PR tips, and my reviews from previous years. You’ll find everything from big-ticket productions to hidden gems in the PBH Free Fringe, plus money-saving offers throughout.
The beauty of the Fringe is its democratic chaos, but a little planning goes a long way. I admit to spending a small fortune each year, but I’ve been putting aside
Master the art of booking
Here’s where most people go wrong: booking tickets one at a time. The Edinburgh Fringe website charges £1.25 per ticket (capped at £7.50 per transaction), and so do the individual venues, if you choose to book directly at their box offices, which quickly adds up. Instead, get organised and book your tickets in bulk. Make an itinerary, plan your must-sees, and book them all in one go. Alternatively, book directly at venues to avoid booking fees entirely.
Don’t forget the 2for1 offer on the first Monday and Tuesday (4-5 August this year). Buy two full-price tickets and the discount applies automatically – just remember, this only works for pairs, not single tickets.
Preview power and freebies
The Fringe doesn’t officially start until Friday 1 August, but many shows offer discounted previews from Wednesday 30 July. These early performances are often rough around the edges, but they’re cheaper and sometimes more exciting for their unpredictability.
Want to go one better? Loiter with intent around the big venues during preview days. Promoters desperately need audiences for early shows, and I’ve scored numerous freebies by hanging around beer gardens at Underbelly or Assembly Gardens. It’s not dignified, but it works. And even if you don’t score any tickets, they’re both a great place to grab some street food from one of the numerous stalls, meet friends, and people watch.
Fringe Recommendation Spreadsheet for 165 curated must-see shows
Multiple shows, single ticket
The big venues – Assembly, Gilded Balloon, Underbelly, and Pleasance – run gala launches featuring highlights from their biggest productions. Assembly’s Gala Launch on Wednesday 30 August is my personal favourite: £18.50 gets you a taste of 230 shows. It’s always a sell-out, so book early.
Benefit shows offer similar value. Underbelly’s Big Brain-Tumour Benefit on 13 August combines great comedy with charitable giving, while Mervyn Stutter’s Pick of the Fringe offers live extracts from seven top shows daily in a packed 90-minute lunchtime slot. It’s like the Royal Variety Show of the Fringe. Daily line-ups at mervspick.com.
Free culture everywhere
The Royal Mile transforms into a massive street performance playground where world-class buskers mix with thousands of festival-goers. These performances are free, though donations are appreciated. You’ll find portrait artists, caricaturists, face painters, and palmists in every nook and cranny.
Don’t overlook the PBH Free Fringe shows – while technically free, these artists need to eat and pay rent too, so be generous if you can afford it.
Get your steps in
Edinburgh’s public transport slows to a crawl during the Fringe, so walking is often quicker. If you must use buses or trams, take advantage of the ToTo contactless payment system, which automatically calculates the best fare with daily and weekly caps.
Membership perks
Culture vultures should consider joining Friends of the Fringe (from £49, or £39 by direct debit). You’ll get 2-for-1 tickets, priority booking, and various perks. Share the cost with a friend and you’ll recoup your investment quickly.
Love the Fringe
While I love the Friends of the Fringe scheme, I’m opting for Love the Fringe. This new membership scheme was created by the eight organisations that form Edfest.com, and offers exclusive discounts across over 1,800 shows with five membership tiers to choose from.
Beyond comedy
Free walking tours with Edinburgh Festival Voluntary Guides Association leave from City Chambers Courtyard at 10.30am and 2pm daily. For sports fans, Eric Liddell – Legacy of an Olympic Legend at the Eric Liddell Community Centre is unmissable. Art lovers should check out Every Picture Tells a Story at the Storytelling Centre.
BBC value
Get value from your licence fee! The BBC returns to Edinburgh with live recordings at EICC and Pleasance Beyond from 4-8 August, featuring Front Row, The Afternoon Show, Loose Ends, and Breaking the News. Tickets are available through Pleasance Festival Box Office. For details of other shows being broadcast by the BBC, click here.
The golden rule – stay flexible
My final piece of advice? Don’t over-schedule. Book your must-sees but leave gaps for spontaneous discoveries. The magic of the Fringe lies in stumbling upon unexpected gems – that comedian flyering desperately on the Royal Mile might just be the next big thing.
Factor in travel time between venues and build in ‘pitstops’ to refuel. Edinburgh in August is a marathon, not a sprint.
#DareToDiscover
The Fringe is about daring to discover something new. After 30 years, I still get that thrill of not knowing whether a show will be brilliant or terrible – and that’s exactly the point. Enjoyment is subjective, but the adventure is guaranteed.
Want my complete research? Check out my Fringe Recommendation Spreadsheet for 165 curated must-see shows, complete with money-saving tips and offers.
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