How are firms using AI in the Channel Islands?

Katy Melhuish, from Guernsey PR agency Black Vanilla, said she had found AI had allowed the firm to focus on other areas.

“It’s been really useful for us, whether that’s streamlining our admin processes such as timesheets or using it for our PR activity.

“We can really invest our energy into where our skills lie.”

She said she believed it should only be used as a “support tool”.

“It’s not there to replace,” she said.

“I think especially from a PR and communications perspective, it always requires that human oversight.

“AI doesn’t have the ability to be compassionate or to understand situations from an emotional perspective.”