The English Football League (EFL) team, Bristol City FC have developed a sponsorship extension with DNRG, one of the UK’s fastest-growing digital marketing agencies.
With this deal, the men’s side will continue to don DNRG’s logo on the back of their shorts for a fourth season. DNRG has been on the Robins’ uniform since the 2022-23 season, and the firm has also assisted the club and the Bristol Sport Group with its digital marketing and sales strategies.
DNRG was founded in Bristol in 2016 and is one of the UK’s fastest-growing digital marketing companies, working with a variety of organisations ranging from small and medium enterprises and national brands to global corporations in a variety of industries.
DNRG, CEO and Founder, Neil Rogers, said, “Renewing our partnership with our home city club and Bristol Sport means a great deal to us. We have been honoured to appear on the kit for the past three years and, following the success of last season, we are excited about the next 12 months. Our relationship extends beyond matchday and we are delighted to have played our part in the growth of the club through supporting the digital marketing of its ticket and hospitality sales. We are passionate about helping businesses to be the best they can be and look forward to continuing that ambition with Bristol City and the wider sporting group.”
Bristol Sport Chief Commercial Officer, Sarah Farrar, said, “The relationship with DNRG has been very beneficial, both in sponsoring the kit for the men’s, and previously the women’s, team as well as supporting our digital marketing, which has helped us grow as a business.We are looking forward to what season brings on and off the pitch and our continued partnership with DNRG.”
DNRG has a proven track record of providing results across a wide range of channels, including paid advertising (Google Ads/Shopping/Amazon/Spotify/bingads/TikiTok), search engine optimisation (SEO), website design and user experience, conversion rate optimisation (CRO), email marketing, and data analytics. The firm has also received recognition for its efforts, winning prizes at the 2022 UK Search Awards and the 2023 Global Social Media Awards.