A UK-based printing company which created a unique model for online creators to publish books is celebrating three years in business.
Found’s modus operandi is to take the content posted online by influencers with large followings and monetise it by turning it into professional quality books. The Found model works on the basis of print-on-demand, with creators’ only commitment to promote their book via their channels.
Found has so far signed up a range of creators across the UK and USA, many of whom have hundreds of thousands of followers across their channels and with videos that have been viewed millions of times.
Since its launch, Found is reported to have sold more than 270,000 books with 345 different titles, earning some of the creators’ life changing amounts of money.
The publisher was founded by managing director, Louise Stephenson, in 2022
The main bulk of Found’s authors have published cookbooks, but the books produced have also covered topics such as lifestyle, fitness, and wellbeing.
Among the most successful are US-based Luke Brown, aka cookinginthemidwest, who has 1.7m followers on Instagram and who has sold more than 31,000 copies of his first book.
Found is headed by Louise Stephenson, who is also the managing director of print providers Where the Trade Buys(WTTB) and Precision Proco.
Speaking about Found, Stephenson says: “Found has given people who would normally not get a publishing deal the opportunity to turn their content into books.
“The normal route of getting a book to print – find an agent, try and get a publisher – is no longer necessary. We not only have created a really exciting and accessible way through this process, but we are also to speed it up. Concept to creation can take as little as 60 days, as opposed to months if not years by the more traditional route.”