“This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community”P.Louise City is heading to Trafford Palazzo this Autumn(Image: P.Louise)

Viral beauty brand P.Louise, founded by Manchester entrepreneur Paige Louise Williams, is to launch a flagship superstore in a Greater Manchester shopping centre for the first time this September.

Marking a “major new chapter for the brand”, P.Louise City will be a two-floor all-pink beauty wonderland when it opens at Trafford Palazzo, the shopping centre next to the Trafford Centre.

The vast new 19,000 sq ft retail space is being designed by founder Paige with “the P.Louise community in mind”.

So fans of the brand can expect a vibrant and fantastical beauty destination, offering “much more than make-up” in her signature pink colours.

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Images of how P.Louise City is set to look at Trafford Palazzo(Image: P.Louise)

“We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way,” says Paige Williams, founder and CEO of P.Louise.

“This isn’t just shelves and tills, this is a full-blown P.Louise City built by and for our community.

“It is about creating memorable moments from the second you step through the doors.”

Paige, 32, has become one of the region’s most successful entrepreneurs with her own beauty brand, which she has built into a £100 million empire having started it all off with a loan from her nan.

Paige’s business is a worldwide success(Image: P.Louise)

Growing up on a council estate in Droylsden, Paige was determined to build a brand rooted in resilience, creativity, and a passion for empowering others and has now made P.Louise a worldwide phenomenon.

The new Trafford Palazzo location will serve as an extension of the P.Louise Empire in Stockport, which is home to the brand’s open HQ and training academy, with the pink cafe there sold out for months in advance.

While the HQ represents the heart of the brand’s creativity, education and artistry, P.Louise City will “make that world more accessible, interactive and community-focused than ever before”, the company has announced today.

In the statement it was described as “More than just a place to shop, P.Louise City offers a fully immersive beauty playground – including the iconic Bad B*tch Juice Bar, P.Louise Pharmacy, P.Louise Supermarket, dedicated makeup education zones and even a dancefloor.

The all-pink theme at P.Louise City(Image: P.Louise)

“Every corner is designed to entertain, inspire and empower. Shoppers can explore and experience products across the brand’s full offering – from colour cosmetics, skincare, bodycare and haircare – with themed zones for each category.”

Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.

“The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”

The P.Louise pharmacy (Image: P.Louise)

To celebrate the launch, an exclusive event is in the works and fans who sign up to the P.Louise WhatsApp broadcast channel will be first to hear about it. Subscribers will also receive exclusive previews, behind-the-scenes content, early access to product drops and insider updates.

Hoardings for the space will go live very soon, with the store officially opening this Autumn. It is taking shape inside the former Homesense store which closed last year at Trafford Palazzo.

The store launch comes fresh from the announcement that Paige is bringing her P.Louise Pinkmas event to the Trafford Centre for the first time this year. The event is billed as a “festive fairytale, where makeup meets magic and Christmas gets a makeover, P.Louise style”.

The “festive fantasy” is a three hour extravangaza, including a P.Louise panto, festive food and drink and the chance to personalise make-up from the brand.

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