Credit: Jarritos & Naf Castanas (@adashandasplash) x The Tacover
Well, chalk this one up for one of the more curious activations in London. Beloved Mexican soda brand, Jarritos, is turning up the fiesta vibes in the middle of London this weekend with free rickshaw rides, free tacos, and free drinks.
In what could equally be an advertising campaign for Jarritos or a case of positive PR for London rickshaws, Jarritos-branded rickshaws are set to travel in and around London on Saturday, August 2, doling out party vibes. Anyone can flag them down, jump on board, and enjoy a mini Mexican fiesta and free drinks. The destination? One of London’s leading Mexican restaurants, where you’ll get to chow down on free food.
A Jarritos rickshaw fiesta
So, you may be wondering – why would anyone want to climb aboard the Jarritos-branded rickshaws? After all, a rickshaw’s a rickshaw, and every Londoner knows to avoid ever riding in them. But these particular rickshaws are different.
First off, the ride is completely free. Londoners will be more than aware that most London rickshaws charge through the nose at the end of the journey – but that’s not the case here.
Riders will be whisked away to the nearest participating Mexican restaurant to enjoy some free food and drinks. This could find you enjoying free tacos, nachos, or quesadillas at StrEAT Latin, Hola Guacamole, or CDMX Tacos.
Along the way, and at your taco destination, you can sip on free bottles of Jarritos’ ice-cold sodas in flavours like Mango, Guava, Pineapple or Grapefruit. Put on your party face, too, because there will also be props for selfies and a hidden camera filming the whole raucous ride as the music blasts away. You might even end up as the stars of the brand’s next digital campaign.
How to grab a ride
The Jarritos-branded rickshaws will be running journeys between Soho and Vauxhall between 12:30-6:30pm on Saturday, August 2. That’s this weekend, folks!
Three rickshaws will be making the rounds, so keep an eye out if you’re in the area. If you manage to flag one down, you’ll get to enjoy a Mexican party while cruising in style down the streets of London.
Keep an eye on Jarritos’ socials to see where the rickshaws are rolling and be ready to wave one down when it passes.