South Yorkshire Fire & Rescue has partnered with Sheffield games studio, Peek & Poke for a new fire safety game.

Blaze Runner is a free online game to encourage families to download and complete a fire escape plan together.

“We’re excited to share this game which we hope will be a lot of fun but also get people thinking about how they can keep themselves and their families safe with an escape plan,” explained Chris Tyler, Group Manager at South Yorkshire Fire and Rescue.

“Knowing what to do in the event of a fire can be the difference between life and death, that’s why I’d urge everyone to download the plan template and take 10 minutes to consider and discuss your plan over the summer holidays.”

READ MORE – Peek and Poke unifies bespoke and off-the-shelf games offerings on single brand website

The Sheffield studio built the game to act as a fun engagement tool to capture the attention of families. It uses Peek & Poke’s Maze game as a base and this has been tailored for campaign requirements with fire enemies and in-game collectibles – such as a phone to call 999 and keys to get out of the house.

“We’ve really enjoyed working with South Yorkshire Fire & Rescue on Blaze Runner. It’s great to support a local service in spreading their fire safety message, especially in a way that’s fun and memorable,” added Tim Cooper, Director at Peek & Poke.

“Projects like these are exactly the kind our team enjoys, combining creativity, engagement, and positive local community impact.”