Powys County Council and Keep Wales Tidy are reminding residents and visitors to take their litter home to protect the environment, especially when bins are full or unavailable.
The campaign emphasises the impact of littering on wildlife and natural spaces, with recent data showing that fast food packaging was found on 26.4 per cent of streets and drinks litter on 43.6 per cent.
Jackie Charlton, Powys County Council’s cabinet member for a greener Powys, said: “Litter is so damaging to our environment and is such an eyesore in our beautiful county.
“It has devastating effects on our local communities and our wildlife.
“Clearing up after irresponsible litterers is also costly and a dangerous job on busy roads.”
Ms Charlton, who regularly volunteers with litter picking groups, also reminded people of the legal consequences.
She said: “Don’t forget that it is also a criminal offence under Section 87 of the Environmental Protection Act 1990 to drop litter.
“There really is no excuse and we would urge anyone who is out and about to put their rubbish in a bin or take it home with them to throw it away, or recycle it, properly.”
Owen Derbyshire, chief executive of Keep Wales Tidy, echoed the call for collective responsibility.
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He said: “Our parks, beaches and green spaces are at the heart of what makes Wales so special.
“We all have a part to play in looking after them.
“It’s simple, if you bring it with you, take it home.”
The campaign, funded by the Welsh Government, aims to inspire pride and responsibility across Wales by encouraging small but meaningful changes in behaviour.
For more information and resources, visit www.keepwalestidy.cymru.