Just over five years ago, the UK’s digital infrastructure looked very different. Prior to the Covid-19 ‘work from home’ phenomenon in early 2020, only 12% of homes and businesses had access to full-fibre broadband. For many, slow speeds and unreliable service were a daily frustration – particularly in rural areas.
But today, that landscape has changed dramatically. Thanks to a combination of government-backed initiatives, regulatory reform, and private sector investment, full-fibre coverage now reaches more than 78% of UK premises. Northern Ireland is leading the way, with an impressive 96% coverage, placing it ahead of every other UK region.
This is a huge achievement and one that deserves recognition. But coverage alone doesn’t equal connectivity.
Despite the widespread availability of fibre infrastructure, Northern Ireland’s adoption rate remains stubbornly low. Recent figures suggest that only around 38% of eligible premises have actually made the switch to full-fibre services.
So, why the hesitation?
Part of the issue is awareness. Many people simply don’t realise that full fibre is available in their area, or they’re unsure about what switching involves.
There are also misconceptions about cost, disruption, and whether the upgrade is really necessary – especially for smaller businesses or households that feel their current service is ‘good enough’.
It is clear that, to close this adoption gap, we need more than infrastructure – we need engagement.
At b4b Group, we see first-hand how access to fast, reliable broadband can make a difference. As the only Northern Ireland-based retail service provider of Fibrus on the Project Stratum network, we’re helping to bring high-speed connectivity to some of the most remote parts of Northern Ireland.
But beyond delivering the service, we’re also focused on building trust, explaining the benefits of full fibre in practical terms and supporting customers through the transition.
It is important to remember that it is not about selling a product – it’s about showcasing how better broadband can open doors. For businesses, that might mean smoother remote working, faster data processing, or the ability to adopt cloud-based tools.
For communities, it can mean better access to services, education and digital inclusion.
Our partnership with Fibrus has made it possible to reach areas that were previously left behind. Fibrus’ focus on under-served regions has complemented our approach, allowing us to work closely with customers on the ground to help turn coverage into connection.
There are still challenges ahead. The UK has made major strides in infrastructure, but take-up must now be the priority. Policy-makers, providers, and communities all have a role to play in making that happen.
David Armstrong, chief executive of the b4b Group
For Northern Ireland, the opportunity is clear. With nearly full coverage in place, we have the foundations for a digitally inclusive future.
Now is the time to build on that foundation, ensuring that more people and businesses can realise the benefits of fast, reliable, broadband connection.
- David Armstrong is chief executive of the b4b Group