Propaganda Brand Consultancy has delivered a bold strategic rebrand for Delivita, the premium hand-crafted outdoor pizza oven specialist, reigniting the brand’s mission to bring people together through the simple joy of outdoor cooking.
Delivita’s new brand positioning and identity – developed through Propaganda’s research-led Brand Discovery process – captures an increasing desire in consumers to unplug from technology and return to simpler pleasures, alongside a huge growth in demand for outdoor leisure and outdoor food post-pandemic.
In an outdoor cooking sector increasingly cluttered by high-tech complexity, Delivita stands apart with a fresh proposition rooted in authenticity, community, and timeless craft. Rooted in authentic heritage and built for those seeking real-world connection, the outdoor cooking specialist’s new direction is all about stripping things back. No gimmicks, no fuss – just beautifully designed wood and gas-fired ovens, high-quality craftsmanship, and the kind of food that brings people together.
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Propaganda’s rebrand for Delivita delivers a bold new visual identity, tone of voice, website, and even stylish brand merchandise, speaking directly to a community of “outsiders” – people who crave good food, great company, and being in nature. Delivita’s new direction champions a lifestyle that’s simple, joyful and satisfying.
Commenting on the rebrand, Alex Shannon, managing director at Delivita said: “Propaganda helped us rediscover the soul of our brand – giving us the clarity and confidence to stand out in a crowded market. The team helped us unlock what Delivita really stands for: reconnecting with people, nature and good food. We’re not just selling ovens anymore; we’re championing a lifestyle. This is more than just a new look for us, it’s Delivita stepping into our real purpose and embracing what really matters.”
Tom Fowler from Propaganda added: “This rebrand is about stripping everything back to what makes Delivita great – connection, simplicity, and joyful moments with the people you love. The outdoor cooking space is ripe for disruption, and with this new positioning, Delivita is perfectly placed to lead a more simpler and more approach to outdoor cooking.”
For over 30 years, Leeds-based Propaganda Brand Consultancy has worked with entrepreneurial, challenger and leading brands to transform their businesses. It was the first brand consultancy to be accepted as members of the Management Consultancies Association (MCA) – the national representative body for management consultancy firms in the UK – and recognised by the Financial Times’ as one of the UK’s Leading Management Consultancies.