Performance marketing agency Connective3 has today announced its appointment of Adam Etherington into the head of social & influencers role.
Etherington, who has experience in social at both Sky Bet and Lights4fun joins from his previous role as head of social at Myprotein. With a wealth of experience across organic social, influencer marketing and content creation, he was chosen to help accelerate Connective3’s already growing social offering,
Etherington said of his new role: “I am delighted to join the agency during such an exciting period of growth. Connective3 has all the tools to succeed within social, from access to Powerhouse Studios to create our content, to data obsessed teams and software internally to track the success of all activity. I’m excited to bring some creative thinking & experience to the team, and help us create some disruptive & memorable campaigns for our partners.”
Dan Seekings, group head of creative, added: “It was a huge coup for us to bring Adam onboard to spearhead our social and influencer offering. We’re seeing a huge demand in this space with brands quickly realising that they need to engage, re-engage and reach new audiences in far more creative and effective ways. Adam brings a wealth of experience in this area and I’m really excited to see where we go from here!”
Led by group head of creative Dan Seekings, the social department has seen a number of key wins in recent months including USN and Avon, with more to be announced in the coming months. The investment in the social team comes off the back of Connective3’s acquisition of Content Production agency Powerhouse Studios in October 2024. Through further investment in this area Connective3 plans to close the gap between content creation and digital distribution.
Connective3 is a specialist performance marketing agency which connects market leading brands such as Ocado, Wren Kitchens, Love Holidays and Avon with its team of marketing specialists, who have a relentless focus on growth. Founded in October 2019 by CEO Tim Grice, it has grown to a team of over 100 marketers across offices in Leeds, London and Manchester. Headquartered in the UK, it works with clients globally and delivers transformational results to help them dominate in their sectors.