Published on
August 13, 2025
CaixaBank, a leading financial institution, has taken a significant step in its sustainability journey by becoming a member of Green & Human, a prominent association for sustainable tourism in Spain. This partnership marks CaixaBank as the first and only financial institution to join the collaborative initiative. By aligning with Green & Human, the bank aims to accelerate sustainability within the tourism sector and contribute to the global transition towards a greener and more inclusive economy.
CaixaBank’s Commitment to Sustainable Tourism
Through its alliance with Green & Human, CaixaBank is taking a bold stance on transforming the tourism industry. As part of this collaboration, the bank will work alongside businesses, public administrations, and local communities to promote economic and social development in tourist destinations. These efforts will align with the United Nations’ Sustainable Development Goals (SDGs), ensuring that tourism is not only economically viable but also environmentally responsible.
Driving Change Through Financial Leadership
The partnership with Green & Human serves as a strong endorsement of CaixaBank’s role as a leader in the sustainable tourism sector. By combining financial capacity, strategic foresight, and institutional support, CaixaBank is set to provide the necessary tools, expertise, and financing solutions to foster transformative projects within the tourism industry.
This is in line with the bank’s long-standing commitment to financing the tourism sector through its Hotels & Tourism division. CaixaBank has already demonstrated leadership in supporting the hotel industry, reaching a historic €4 billion in financing for the sector in 2024 alone. These funds were directed towards over 3,600 operations focused on hotel renovations, sustainability, and innovation across major tourism destinations such as the Balearic Islands, Catalonia, and Andalusia.
Creating a Collaborative Ecosystem for Sustainability
The Green & Human initiative was created with the goal of building a collaborative ecosystem where sustainability takes center stage. The non-profit association, founded by Hyatt Inclusive Collection, aims to tackle the challenges presented by the 2030 Agenda through collective action. The association is composed of a diverse network of tourism companies, including renowned players such as Grupo Hotusa, PortAventura World, and Palladium Hotels, as well as Biosphere, its methodological partner. CaixaBank’s involvement reinforces the importance of working together to create sustainable solutions for the tourism sector.
Key Contributions from CaixaBank Hotels & Tourism
CaixaBank’s expertise in the tourism sector allows it to tailor financial solutions to meet the specific needs of hotels, tourist accommodations, and campsites. Through CaixaBank Hotels & Tourism, the bank offers a comprehensive range of services designed to optimize profitability while supporting sustainable practices. The bank’s specialists work closely with the tourism sector to offer services that address the unique challenges faced by the industry, from enhancing energy efficiency to improving waste and water management.
The bank also places a significant emphasis on social impact. CaixaBank promotes initiatives like the ReUtilízame program, which channels surplus materials from hotels to social organizations, and Incorpora, a program that helps individuals from vulnerable backgrounds access employment opportunities in the tourism industry. This approach not only contributes to the economic health of the sector but also creates broader societal benefits.
A Future-Focused Sustainability Plan
CaixaBank’s involvement in Green & Human aligns with its broader sustainability goals as outlined in its 2025–2027 Sustainability Plan. The bank aims to mobilize €100 billion in sustainable finance during this period, supporting clients in their transition to a more sustainable and digitally driven economy. By focusing on projects that enhance sustainability within the tourism sector, CaixaBank seeks to play a pivotal role in shaping the future of tourism, ensuring it remains inclusive, innovative, and environmentally responsible.
Green & Human’s Impact on Sustainable Tourism
Green & Human’s initiatives have already yielded tangible results. Over the past year, the association has managed to reduce more than 70 tonnes of CO₂ emissions. Additionally, projects valued at €120 million have been identified, demonstrating the significant economic and environmental impact that can be achieved through collaborative efforts in sustainable tourism. These initiatives are paving the way for a future where tourism supports both local economies and the environment.
The Role of Green & Human’s Founders and Partners
The driving forces behind Green & Human include influential tourism companies such as Grupo Hotusa, PortAventura World, and Palladium Hotels, among others. By joining forces with these key players, CaixaBank is reinforcing its commitment to sustainable tourism while also contributing to the wider network of businesses that are helping to shape a responsible tourism ecosystem.
Sustainability as a Competitive Advantage in Tourism
As travelers increasingly prioritize sustainability, the demand for eco-friendly tourism options continues to rise. The collaboration between CaixaBank and Green & Human will not only contribute to the global sustainability agenda but also position Spain as a leader in responsible tourism. By supporting transformative projects that focus on sustainability, the bank is helping to create a competitive advantage for Spain’s tourism industry, making it a destination of choice for conscious travelers.
Conclusion: Shaping the Future of Sustainable Tourism in Spain
CaixaBank’s partnership with Green & Human represents a significant milestone in the integration of sustainability within the tourism sector. Through its financial expertise and commitment to social and environmental responsibility, CaixaBank is poised to play a critical role in reshaping the tourism landscape. This collaboration will help generate shared value across the industry, benefiting local communities, businesses, and the environment. As the tourism industry continues to evolve, CaixaBank’s leadership in sustainability ensures that it remains at the forefront of driving change.
