F1 racing has sped into the fast lane of luxury fashion—and we’re here for it. These five brands deserve pole position on your style radar.
The driver aesthetic is racing not only through the tracks but also down the runways. The ongoing F1 season has permeated every corner of the fashion scene, with more designers collaborating with racers—sometimes even inviting them to model or endorse their brands.
But what F1 fans love to gatekeep is the fact that their favorite teams have their own hot, hot, hot fashion brands. I mean, how are we supposed to connect AlphaTauri to the same company that swears an energy drink gives you wings? So consider this my public service, connecting the fashionista to the hidden world of racing fashion.
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Ferrari – The Sleeper Fashion Icon
Ferrari perfectly blends the detailed engineering of its cars into the stitches of their designs. Their collections echo the classic silhouettes of the old-money aesthetic—Polo Ralph Lauren, Burberry—but with details so esoteric that only someone who knows cars will fully appreciate them. Like a sleeper agent, you won’t notice it until you see it.
Their trademark Dino bag, for instance, has an outer shell inspired by the iconic LA Dino 246 model, echoing its sleek, shiny, yet subtly curved silhouette. It just so happens that a classy design pairs beautifully with anything, including their bold iridescent midi skirt. This skirt takes the foundation of a classic pleated design and infuses it with a color-shifting finish, mimicking the vibrant surface treatments Ferrari cars undergo in production.
Classic Body-Hugging Knit Dress and Dino Bag from Ferrari/Photos courtesy of Ferrari
For something more understated, you could opt for a classic body-hugging knit dress made with their Q-CYCLE yarn—a fabric sustainably produced from old tires. And of course, you can’t have Ferrari without a touch of red, which is where the shoes come in. Every pair—whether heels, flats, or loafers—carries a whisper of Ferrari red, not on its sole but in its lining. That’s the Ferrari way.
Just like their cars, Ferrari ensures their garments are timeless yet bold. They draw inspiration from forms that never go out of style, while adding that final hint of shine to draw the eye. This is a brand you’ll want in your corner for your next black-tie invitation.
AlphaTauri – Luxury Anytime, Anywhere
Turns out, Red Bull is more than just Max Verstappen. Their team may be questionable on the track, but they definitely know what they’re doing behind a sewing machine.
AlphaTauri is Red Bull’s luxury fashion label that prides itself on technological innovation. While their designs seem regular on the outset, each piece is specifically designed to make your life easier.
For one, similar to Ferrari, AlphaTauri engineered its own fabric: 3D Knitwear—a material produced with a 3D printer. Instead of sewing individual pieces together, they print the knitwear into fully formed designs, reducing both the labor and garment waste. Beyond its sustainable advantages, the fabric also eliminates the irritation and heat often associated with traditional knitwear.
Heatable and Water Resistant Caban Jacket and Seamless 3D Knit Cotton-Coolmax® T-Shirt from AlphaTauri/Photos courtesy of AlphaTauri
If you thought the brand couldn’t get any more futuristic than 3D-printed clothes, think again. AlphaTauri is also known for its Heatable Capsule Collection, featuring pieces that generate heat. Each coat contains heaters strategically placed near the kidneys and front pockets (areas where your body regulates its temperature), and can be controlled via an app on your phone. With all that technology, it’s impressive how they still leave room for fashion, offering pieces like futuristic lined bomber jackets and classy wool coats.
These scientific innovations are only the tip of the Red Bull fashion iceberg. Packable blazers, trademarked waterproof fabric—you name it, they’ve probably invented it—all to create comfortable, high-quality clothing. You really can’t get more luxury than that.
PLUS44 – A Hypebeast’s Dream
When you think of Hypebeast, you think of this brand. PLUS44 is a lifestyle label by F1’s very own style icon, Ferrari’s Lewis Hamilton. If you’re not already familiar with the showstopper that is Hamilton, just remember: he recently co-chaired the Met Gala. So if a man like him is behind a fashion brand, you know it’s going to be good.
PLUS 44 features styles synonymous with the classic racer aesthetic—think bright colors and even brighter graphics on streetwear staples. While that might sound similar to other brands who’ve mastered the art of ironing race patches onto a jean jacket, Hamilton makes sure his drops are exclusive to his races.
+44 Motocross Long Sleeve Tee and +44 Silverstone Crew 2025 Zip Up Hoodie from PLUS44/Photos courtesy of F1 Store
Hamilton’s latest drop, the Silverstone Collection, features designs referencing his latest race at Silverstone, Britain. The collection incorporates the red, white, and blue motifs of the British flag, along with his signature aesthetic of bold lettering and rows of stars. Before that was the INFINITY drop during the Suzuka Grand Prix, where Hamilton collaborated with Japanese artist Hajime Sorayama. The collection showcased Soroyama’s futuristic cyborg illustrations alongside a sleek, updated version of the PLUS44 logo.
All of PLUS44’s drops are limited in quantity and are rarely restocked. If you manage to grab a piece after a race, consider yourself blessed by the fashion gods.
Venti Due – A Skater’s Idea Of Quiet Luxury
In a world dominated by Hypebeast culture, quiet luxury in streetwear might seem almost impossible. Enter Venti Due, the recently launched street line by everyone’s favorite underdog, Red Bull’s Yuki Tsunoda. The line offers more toned-down streetwear looks, maintaining the traditional baggy silhouette while embellishing each piece with a single autumn leaf—the same icon that decorates Tsunoda’s helmet.
Embroidery Hoodie and Sweatshirt from Venti Due/Photos courtesy of Venti Due
While minimalistic, it works in Tsunoda’s favor, allowing the clothes to stand out against the average racer jacket, which is often plastered with noisy advertisements on both sleeves. Leaving behind the intense graphics typical of luxury streetwear, Venti Due gives the skater-boy aesthetic a more polished edge—perfect for days when you’re just not feeling Supreme (get it?).
Tsunoda brings a breath of fresh air to luxury street style with designs that are simple yet memorable. After all, everyone needs timeless staples with an edge—and Venti Due delivers.
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Quadrant – The Definition Of Motorculture
It’s amazing how McLaren’s Lando Norris finds time between collecting Grand Prix wins like they’re Pokémon and running a fashion brand. Yet Quadrant is so meticulously designed and produced that it feels more like a labor of love than a lot of couture houses currently in the market.
The streetwear label isn’t just about the racing aesthetic—it’s about the people behind it. Norris and his partner, former F4 Champion Max Fewtrell, work closely with motorsport athletes and enthusiasts to create designs their community will cherish forever.
Their most recent collection, Speedway—named after the motorcycle sport of the same name—features distressed and stone-washed designs that evoke the dirt and dust of speedway tracks. The collection includes fan favorites like jerseys and hoodies, alongside women’s wear to better represent motorsport women in the world of street style.
A campaign photo from the Speedway collection by Quadrant/Photo courtesy of Quadrant
The highlight of the Speedway collection is the Worker Trouser: jeans intentionally distressed at the knees to reflect how drivers and mechanics spend their days on their knees and feet. Its simple design tells the story of how hardworking every member of a racing team truly is—with just a few deliberate stitches.
At its core, Quadrant is about community—a value not every fashion brand embraces. Norris and Fewtrell’s creative direction elevates luxury fashion to a more human, relatable level, making it a brand to remember for years. In other words, it’s a must-have for the driver in you.
Banner photos courtesy of Quadrant