Electrolux Professional has appointed Ricardo Rossato as head of food sales for UK & Ireland as the business looks to realise its ambitious growth strategy.

Ricardo brings over 25 years’ experience in the foodservice industry with him, including a period working as a chef for fining dining and award-winning hospitality businesses, including Hilton.

He joins Electrolux Professional after spending 13 years at Rational in various roles, including National Sales Director for Brazil and, most recently, Business Development Manager in the UK & Ireland.

Ricardo’s appointment comes as part of the business’s plans to double market share in the region over the next four years.

This will be driven by the ongoing development of products that meet evolving end-user needs, with clarity as to which solution will serve them best, and deepening collaboration with partners and customers, so even more consider Electrolux Professional a trusted partner.

On his appointment, Ricardo said: “I am excited to join Electrolux Professional at such a pivotal time in the organisation’s growth journey. To achieve our ambitions, engaging with customers to better understand their specific challenges and goals will be key. Internally, this means facilitating a mindset that places the customer at the heart of every decision.

“As a full solution provider, I am looking forward to being present and supporting our end-customers across all equipment categories, from prime cooking and refrigeration to dishwashing and dynamic preparation. To me, this is a natural career move that allows me to bring my experience and passion into a role where I can make a real difference.”

While Ricardo will be based at Electrolux Professional’s Luton headquarters, he plans to travel across the UK & Ireland, directly liaising with customers and partners to shape the business’s long-term plans for the sector.

Alexander Pierrou, Vice President Nordics and UK & Ireland, said: “I am thrilled to welcome Ricardo to Electrolux Professional. Among many strong candidates, he stood out for his deep industry expertise and passion for the industry in combination with his people leadership skills. These will be instrumental as he and the wider team accelerate our growth strategy in the UK and Ireland.“