LITTLE ROCK, AR (KATV) — A unique program is stirring up change in Pine Bluff, aiming to transform the lives of young people with a “hustlepreneur” mentality.
This youth diversion initiative, rooted in culinary arts and personal development, is the brainchild of Reverends Jesse Turner, Alexander Watkins, and James Hill Jr., who are working alongside several organizations to make a positive impact.
The term “hustlepreneur” was inspired by Jeff Henderson, a former drug dealer who became a millionaire by age 20 but ended up in prison.
During his incarceration, Henderson discovered a passion for cooking, which he turned into a legitimate business venture.
“He was an entrepreneur, but he really didn’t realize it,” said Turner.
“Now he’s taken it and turned it around, so put that energy towards something else.”
The program was conceived during a meeting with the President of the National Alliance for Faith and Justice and aims to help young people involved in the justice system.
By teaching culinary skills, the program hopes to redirect their energy into entrepreneurship.
“We want to see if we can help them through this program and help them to turn that hustle into an entrepreneur where they can make money,” Turner.
The initiative is supported by several partners, including the National Alliance of Faith and Justice, Chef Jeff Henderson, and the 400 Years of African American History Commission.
“We don’t call our kids at risk. We call them at promise, because we know that within each child there’s promise,” said Turner.
Community members interested in getting involved can contact the Pine Bluff Interested Citizens for Voter Registration at 870-730-1131.
The program is already working with eight young men, aiming to reduce negative behaviors and increase life skills.
“Through the hustle of renewal program, we’re going to pull that promise out of them,” said Turner.