A visit to Soho takes you through iconic London locations, including Carnaby Street, Oxford Street and Piccadilly Circus, making it a great neighborhood for returning or first-time visitors to the city.
Broadwick Soho
No matter what time of day you visit London’s Soho neighborhood, it’s always buzzing. Known for its location in London’s West End, the spot is a hub for incredible restaurants, bars and shops. A visit to Soho takes you through iconic London locations, including Carnaby Street, Oxford Street and Piccadilly Circus, making it a great neighborhood for returning or first-time visitors to the city. Ahead, the best places in Soho, London to eat, drink, shop and stay.
Where To Eat In Soho
Marjorie’s
Marjorie’s is known for its curated selection of natural French wines and innovative dishes
Marjorie’s
As one of the newest openings in the neighborhood, Marjorie’s is known for its curated selection of natural French wines and innovative dishes. The spot has an incredible terrace that’ll serve 12 covers during the warmer months and cozy candlelit interiors for the wintertime.
HIMI
Modeled after Tokyo neo-izakayas, HIMI is the brainchild of Roji chefs Tamas Naszai and Tomoko Hasegawa.
HIMI
Modeled after Tokyo neo-izakayas, HIMI is the brainchild of Roji chefs Tamas Naszai and Tomoko Hasegawa. HIMI will serve up a combination of dishes using open-flame charcoal cooking and sushi and sashimi.
Kiln
Serving up Thai barbecue, Kiln serves up its mouthwatering dishes at both a chef’s counter and cozy tables. Created by self-taught British chef Ben Champman, the walk-in only spot is always buzzing with a crowd of Soho’s coolest diners.
Rita’s
Rita’s is beloved for its ‘Modern American’ dishes that are created with seasonal British produce.
Rita’s
With an intimate setting, Rita’s is beloved for its ‘Modern American’ dishes that are created with seasonal British produce. While serving up smaller dishes (like jalepẽno popper gildas) and a menu of changing mains, the restaurant also recently began a 10 After 10, a late-night offering where you can order classic martinis and margaritas for just ten pounds alongside food.
Puffy
Puffy is known for its freshly baked cookies that are served alongside a nostalgic vanilla soft serve
Puffy
A recent London opening, Parisian cookie brand Puffy is known for its freshly baked cookies that are served alongside a nostalgic vanilla soft serve. With seven cookie flavors, you can’t go wrong with the classics (like Milk Chocolate) or the special flavor combinations (like White Chocolate Matcha or White Chocolate & Macadamia).
Junk
Regardless of whether you visit Junk for a midday burger or a tipsy late-night treat, the burger joint always seems to be buzzing. The menu includes two to five patties of the Classic Cheeseburger, the Truffle Double Cheeseburger or the Crispy Veggie Burger, all of which are equally mouthwatering.
The Devonshire
Arguably one of the most popular pubs in London, The Devonshire’s is beloved amongst locals and celebrities (like Margot Robbie and Joe Alwyn). Known as one of the best spots to grab a pint of Guinness in London, it sells around 20,000 pints a week alongside its mouthwatering British cuisine.
Paradise
Inspired by the owner’s childhood trips to Sri Lanka, Paradise uses British and Sri Lankan ingredients to serve up delicious Sri Lankan dishes with a modern twist. It’s space was designed by the same group that did the interiors of Kiln, so it feels a bit sexy and perfect for date night.
Kricket
For a Michelin Bib Gourmand lunch (or dinner), a spot at the counter in Kricket Soho is always a treat. Founded in 2015, the Indian restaurant began as a 20-seat pop-up in a shipping container before expanding to four permanent locations around the city. All the dishes take inspiration from executive chef Will Bowlby, travels and each intends to highlight the rich flavors of India.
Milk Beach
Milk Beach feels like taking a trip to the beachside towns of Sydney
Milk Beach
Nestled in the side streets of Soho, Milk Beach feels like taking a trip to the beachside towns of Sydney. With dishes such as Chicken Salt Chips and Marinated Chicken ‘Schnitty’ with Fermented Chilli Mayonnaise, you’ll be transported to a different continent the second you step into the beachy space.
Supernova
This Soho sensation quickly went viral for its incredible smashburger. With a menu featuring just two burger options (a patty with American cheese, mustard and ketchup or an alternative that’s slathered with the in-house sauce), sundaes and fries, Supernova is always busy—and for good reason.
Where to Drink In Soho
Soma
SOMA is a sleek Soho speakeasy.
SOMA
Tucked beneath a nondescript building in Soho is SOMA, a sleek Soho speakeasy. With a stainless steel counter in the center and hidden alcoves around the space, it’s a sexy spot to grab one of their changing, innovative cocktails.
Flute
Flute is one of the most popular rooftop spots in town.
Flute
Situated atop the Broadwick Soho, Flute is one of the most popular rooftop spots in town. With panoramic views over the animated streets of Soho, the terrace is perfect for sipping a cocktail and watching the sunset.
Bebe Bob
Alongside a fabulous menu based around chicken and caviar, Bébe Bob is always buzzing.
Bèbe Bob
With a drink menu collaborated on by one of the world’s most decorated bartenders, you can’t go wrong with grabbing a cheeky post-work cocktail at Bebé Bob. Alongside a fabulous menu based around chicken and caviar, the vibrant Soho spot is always buzzing.
Panadera
Filipino bakery Panadera opened a sparkling new branch in Soho just a few months ago.
Panadera
Developed by the founders of Mamasons Dirty Ice Cream, Filipino bakery Panadera opened a sparkling new branch in Soho just a few months ago. Serving up dishes like pandesal, ensaymada and an ube tart, Panadera is great for unique coffees, pastries and sandwiches.
Nagare Coffee
Nagare Coffee prioritizes using premium beans and single-origin, hand-filtered coffees.
Nagare Coffee
If you’re looking for a quiet way to spend a rainy morning, a stop by Nagare Coffee is necessary. Taking an alternative approach to coffee, the coffee shop prioritizes using premium beans and single-origin, hand-filtered coffees. The cozy space is great for a quiet morning or a cute catch-up with friends.
Donutelier
Soho-based Donutelier is London’s boutique donut store.
Donutelier
For a midday donut and coffee, a stop into Soho-based Donutelier is an essential. With a reputation as London’s boutique donut store, the shop crafts every single pastry in-house. Every season, the shop releases limited-edition, seasonal flavors and each is always a treat (no pun intended).
Where To Shop In Soho
Liberty London
Iconic department store Liberty London is a London institution. Dating back to 1975, it’s a quintessential shopping stop. With everything from luxury designer goods to trinkets, it’s always worth a browse.
Ffern
Ffern creates handmade seasonal fragrances.
Ffern
Since it launched in 2019, Ffern has created some of the most incredible fragrances. With its first and only flagship shop in Soho, it’s a great place to smell and experience the scents in real life. The brand only releases four, handmade seasonal fragrances a year, each timed to an equinox or a solstice.
TALA
TALA made its retail debut with its first-ever store in Soho’s Carnaby Street.
TALA
A few months ago, TALA made its retail debut with its first-ever store in Soho’s Carnaby Street. The 2,000 square foot space, which spans across two levels, is located in the center of Carnby Street and features new collections, limited edition products and more.
Farm Rio
Farm Rio’s shiny new Carnaby Street store fits seamlessly into Soho.
Farm Rio
With gorgeous, colorful pieces, Farm Rio’s shiny new Carnaby Street store fits seamlessly into Soho. Whether you’re shopping for a patterned dress or a floral-inspired matching set, you’ll never be disappointed with the selection at the Soho shop.
Where To Stay In Soho, London
Broadwick Soho
The Broadwick Soho is a welcome reprieve from the hustle of the neighborhood.
Broadwick Soho
Centered in the middle of Soho, the art deco-inspired decor at the Broadwick Soho is a welcome reprieve from the hustle of the neighborhood. The 57-room boutique hotel is within walking distance to fantastic shopping, West End theaters and a whole slew of fabulous restaurants. However, it’s also home to a lovely rooftop bar, Flute, and a sexy, dimly lit Italian restaurant called Dear Jackie.
Ham Yard Hotel
Hidden in a courtyard behind Piccadilly, the Ham Yard Hotel, part of the Firmdale Hotels group, is covered in a mix of gorgeous colors and patterns. Designed by co-owner and creative director Kit Kemp, the property has a guest-only roof terrace, a nostalgic 1950s bowling alley and tons of fun pop-ups (like the new collaboration with Equinox for exclusive pilates or yoga classes and a specially curated brunch).