The giant all-pink beauty flagship will include a cinema, restaurant, dance studio, salon VIP room and much morePaige Louise Williams shares new details on Trafford Palazzo PLouise City which is due to open on October 4, 2025(Image: PLouise)

Beauty entrepreneur Paige Louise Williams has shared more details about her huge flagship beauty store that is set to open at Trafford Palazzo in just five weeks time.

Excitement is building among fans of the brand, after Paige shared images of the new P.Louise City taking shape at the shopping mall next to the Trafford Centre.

Marking a “major new chapter for the brand”, P.Louise City is described as a two-floor all-pink beauty wonderland, designed by founder Paige with “the P.Louise community in mind”.

The vast new emporium, spanning 19,000 sq ft, is scheduled to open on Saturday, October 4, with huge queues expected.

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Paige has now shared on her official Instagram more details of what shoppers can expect inside the store, which will be a companion site to her original HQ, the P.Louise Empire in Stockport, and her first ever permanent retail destination.

P.Louise City is heading to Trafford Palazzo this Autumn – images of how it’s set to look(Image: P.Louise)

She has confirmed that the giant site, taking shape inside the former HomeSense store, will include a cinema, restaurant, dance studio, salon for hair and beauty appointments as well as a VIP room for private parties and for celebrities to browse.

In response to a fan question on how the Trafford store will work, Paige gave a full breakdown on it all on her Instagram Stories.

She wrote: “Right let’s break down Trafford Palazzo and how it will work.

“Downstairs the store itself, no ticket is required, you can come and shop freely.

“Upstairs and outside of the store: These spaces are for special events and just like in Stockport, they will be ticketed. No walk-ins will be allowed.”

Paige shared new visuals on her Instagram account of how the new P.Louise City will look inside – this is the upper floor(Image: PLouise)

Upstairs in the store itself will be the “Plouise Cinema” which will have a full cinema setup, and will also host masterclasses on the big screen. It is planned to show movies here during Christmas.

There will also be a Dance School offering professional lessons, a salon for pre-booked appointments offering full hair and make-up with the P.Louise team.

There will be a VIP section which will be bookable “for personal shopping with your own dedicated staff member”. She confirmed that this is “Also where celebs can shop privately.”

The ground floor will be open to the public and you won’t need tickets to get in(Image: P.Louise)

There wil also be a P.Louise restaurant, with Paige saying: “Yes, I’ve signed for a restaurant on site too!”

In terms of the ticketed events, Paige confirmed that Plouise Playground will launch in January, which will be in the outdoor event space outside the store, featuring bowling lanes, mini golf and a VR experience.

She ended with an important note to say: “None of these tickets are available yet – keep your eyes on my socials for release dates.”

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