itison has confirmed Scotland’s largest Halloween event will be returning to the Botanic Gardens from Friday, October 24 until Sunday, November 2 for its eight year with its biggest show yet titled GlasGLOW’s Miles Better. 

Inspired by the iconic Glasgow’s Miles Better campaign that transformed the city’s image in the 1980s, this year’s event is a love letter to Glasgow which celebrates its places, people and culture. 

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(Image: itison) Guests will be able to step into nine re-imagined larger-than-life Glasgow icons including the GlasGLOW Garden Festival, Tam Shepherds World of Magic and the Clockwork Orange. 

Fan favourites such as Marshmallowland’s fairy-lit campfires and The Patch – a pumpkin wonderland perfect for a photo – will also be returning. 

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The Glasgow’s Miles Better logo (Image: PR) Oli Norman, CEO of itison and creator of GlasGLOW, said: “Since launching GlasGLOW in 2018, over 80,000 people have joined us at the event every year – it’s become a highlight of the year for families, friends and visitors from across the UK.

“This year is extra special as we bring back the iconic 80s ‘Glasgow’s Miles Better’ campaign in a whole new way, lighting up the city’s icons as you’ve never seen them before.

“Every year peak tickets sell out within minutes so make sure you set a reminder to get the slots you want.”

Earlybird tickets will go on sale at 7.30am on Wednesday, September 3 at www.glasglow.com. 

The Glasgow’s Miles Better campaign, unveiled on June 20, 1983, aimed to promote the city as a tourist destination and a location for industry during a time of heavy decline. 

The campaign helped spearhead a transformation of the city and how it was perceived by both outsiders and those living here.