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UK: Ealing Council has unanimously approved plans to redevelop the former Woolworths site on Broadway, West Ealing, into a 268-suite aparthotel.

The scheme, designed for client Luxgrove Capital Partners by Assael Architecture, also includes 670 square metres of coworking space, a café, a courtyard garden accessible to the public and rooftop terraces for guest use. The site at 96-102 Broadway, bounded by Singapore Road and Broadway, has remained vacant since the Woolworths store was demolished in 2019.

William McKenna, co-founder at Luxgrove Capital Partners, said: “We’re delighted that Ealing Council has unanimously approved our plans. This vibrant new aparthotel will breathe new life into the former Woolworths site, which has sadly laid vacant for a number of years. Its prime location on Broadway makes it ideal for attracting both leisure and business travellers along with longer term guests. The scheme will also help diversify the residential offer in the area, marking a major step in the regeneration of West Ealing. Despite the challenging development environment, Luxgrove are proud to be progressing with the regeneration of this West London high street with plans to deliver five schemes of various use classes and over 700 beds in the next 24 months.”

Assael’s design is intended to reference the original Art Deco façade of the Woolworths building.

Tim Chapman-Cavanagh, director at Assael, said: “This project gave us an amazing opportunity to pay homage to the much-loved Woolworths façade that previously existed on this site and provide an aparthotel that can contribute so much to the surrounding community. We hope that this proposal will reinvigorate this part of the Broadway.”

The original Woolworths store was built in 1926 and traded until Woolworths’ national closure in 2008. The new scheme by Assael includes green roofs and native planting aimed at increasing biodiversity net gain across the site.

Highlights:
• Ealing Council has unanimously approved plans to redevelop the former Woolworths site on Broadway, West Ealing, into a 268-suite aparthotel
• The scheme, designed for Luxgrove Capital Partners by Assael Architecture, also includes 670 square metres of coworking space, a café, a courtyard garden and rooftop terraces
• Assael’s design is intended to reference the original Art Deco façade of the Woolworths building.