A form of mispriced value remains largely ignored: trapped competencies.
© Dr Ioannis Ioannou
Investors understand the language of stranded assets – fossil fuel reserves, carbon-heavy infrastructure, and ageing technologies that erode in value as economies shift toward sustainability. Yet another form of mispriced value remains largely ignored: trapped competencies.
These are capabilities firms have already developed for long-term, sustainable value creation. They represent an advanced form of readiness—built ahead of the market, grounded in future-fit logic. Yet current economic structures rarely register them. As a result, these competencies remain submerged within the firm, untapped by capital markets, underutilised by strategy, and overlooked by analysts focused on legacy metrics.
Trapped competencies span sectors and geographies. They include expertise in regeneration, circularity, inclusivity, resilience, and intergenerational value. They emerge through learning-by-doing, through experimentation across business functions, through durable relationships with stakeholders. They reconfigure supply chains, talent systems, product design, and governance. They encode foresight and strategic patience. Still, the economic system orients toward immediacy—near-term returns, asset-light growth, and marginal efficiency. As a result, capabilities designed for a different kind of performance remain outside the boundaries of what markets reward.
And yet these capabilities perform. They reinforce operational resilience, deepen trust, and position firms to operate within both planetary boundaries and social thresholds. Their value compounds over time. However, the dominant instruments for economic recognition—valuation models, incentive schemes, benchmarking systems—seldom account for them. The very features that make these competencies durable and future-oriented place them outside the scope of what legacy systems measure.
These capabilities form the underlying architecture of a future-fit economy. They reflect principles that Aligned Capitalism—a market system grounded in ecological limits and social priorities, which I explore elsewhere—will eventually institutionalise. Once the transition accelerates, firms already fluent in these capabilities will lead. Their models will demonstrate resilience under pressure, agility in disruption, and trustworthiness amid volatility. When capital markets adjust their lens, trapped competencies will serve as compasses for the next era of advantage.
Some firms are already on this path.
Investors understand the language of stranded assets—fossil fuel reserves, carbon-heavy infrastructure, and ageing technologies that erode in value as economies shift toward sustainability. Yet another form of mispriced value remains largely ignored: trapped competencies.
These are capabilities firms have already developed for long-term, sustainable value creation. They represent an advanced form of readiness—built ahead of the market, grounded in future-fit logic. Yet current economic structures rarely register them. As a result, these competencies remain submerged within the firm, untapped by capital markets, underutilised by strategy, and overlooked by analysts focused on legacy metrics.
Trapped competencies span sectors and geographies. They include expertise in regeneration, circularity, inclusivity, resilience, and intergenerational value. They emerge through learning-by-doing, through experimentation across business functions, through durable relationships with stakeholders. They reconfigure supply chains, talent systems, product design, and governance. They encode foresight and strategic patience. Still, the economic system orients toward immediacy—near-term returns, asset-light growth, and marginal efficiency. As a result, capabilities designed for a different kind of performance remain outside the boundaries of what markets reward.
And yet these capabilities perform. They reinforce operational resilience, deepen trust, and position firms to operate within both planetary boundaries and social thresholds. Their value compounds over time. However, the dominant instruments for economic recognition—valuation models, incentive schemes, benchmarking systems—seldom account for them. The very features that make these competencies durable and future-oriented place them outside the scope of what legacy systems measure.
These capabilities form the underlying architecture of a future-fit economy. They reflect principles that Aligned Capitalism—a market system grounded in ecological limits and social priorities, which I explore elsewhere—will eventually institutionalise. Once the transition accelerates, firms already fluent in these capabilities will lead. Their models will demonstrate resilience under pressure, agility in disruption, and trustworthiness amid volatility. When capital markets adjust their lens, trapped competencies will serve as compasses for the next era of advantage.
Some firms are already on this path.
Ioannis Ioannou is an associate professor of strategy and entrepreneurship at London Business School. His research focuses on corporate sustainability and the strategic integration of ESG issues by companies and capital markets.