Published
September 8, 2025
Trinny London, the beauty brand founded by British style icon Trinny Woodall, has opened a six-month pop-up location in Boston, at 115 Newbury Street.
Trinny London opens Boston pop-up. – Trinny London
Known for its innovative, personalized approach to makeup and skincare, the pop-up offers one-on-one skincare and makeup appointments where customers can receive tailored beauty consultations and product recommendations. The appointment fee is fully redeemable against any Trinny London purchase made on the same day.
The opening follows a successful pop-up in NYC last winter, which saw thousands of customers. The new location was chosen as Massachusetts is one of Trinny London’s largest and most engaged markets. It brings the full Trinny London experience to Boston for the first time.
“We’ve had so much love from our U.S. customers, and I’m thrilled to be bringing Trinny London to Boston. Newbury Street has incredible energy, and I’m so excited about the experience we can create in this iconic retail destination,” said Woodall, founder and CEO.
This September, Trinny London is also expected to roll out a series of campaigns spotlighting its “Match2Me” personalization tool, which analyzes users’ skin profiles to create tailored beauty routines.
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