- New West End development on Margaret Street offers 30 design-led apartments and hotel bedrooms, with seamless digital experiences
- Two new Edinburgh hotel properties, adding 117 stylish apartments and hotel bedrooms, in prime city centre locations
- Expansion draws on Native Places’ brand’s lifestyle expertise and the operational strength of NUMA’s technology
- Planned for Opening in 2026
Native Places – the UK’s leading lifestyle aparthotel brand – and part of the NUMA Group, is expanding with new hybrid properties in London and two additional properties in Edinburgh, all three featuring bespoke hotel rooms and apartments. Across all properties, Native Places blends the independence of aparthotel stays with the comfort and convenience of a boutique hotel, creating a seamless way to experience the city.
The expansion is powered by NUMA Group, Europe’s leading operator of fully digitised hospitality platforms. By combining NUMA’s technology and operational expertise with Native Places’ lifestyle-led approach, the partnership delivers design-forward, flexible stays across the UK. At the core of this experience is Native Places’ aparthotel concept – blending the best of hotels and apartments. Guests enjoy spacious living areas, cosy bedrooms, and fully equipped kitchens, alongside hotel-style services such as housekeeping and concierge, creating the perfect balance of independence and comfort.
The London property, a listed building on Margaret Street, transforms a former convent with a blend of 30 thoughtfully designed aparthotel apartments and hotel bedrooms in the heart of the West End. Guests are steps from Oxford Street, Regent Street, Mayfair, and Fitzrovia. The property will incorporate NUMA’s signature technology for a seamless digital guest experience, from booking to check-out.
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In Edinburgh, Native Places and NUMA introduce two new city-centre properties. The first aparthotel development, Water Street in Leith, offers 45 apartments in the city’s waterfront district; close to the acclaimed Royal Yacht Britannia, the lively bars and restaurants at The Shore, and the scenic Water of Leith Walkway. The second property, in the city, isThistle Street in the prestigious New Town, providing a hybrid of72 stylish hotel rooms and apartments within walking distance of St. Andrew Square, Princes Street, and the St. James Quarter. The Edinburgh locations offer a collection of lifestyle hotel rooms and apartments, giving guests flexible options for short breaks, business trips, or extended stays.
Olivia Immesi, CEO of Native Places, part of the NUMA Group, stated: “Native Places has grown into one of the UK’s leading lifestyle aparthotel and serviced apartment brands, and we’re excited to now offer hotel rooms for hybrid stays – giving our guests even more flexibility. I’m incredibly excited to be partnering with NUMA as we work together to build one of the largest platforms for lifestyle hotels, aparthotels, and serviced apartments across Europe.”
Dimitri Chandogin, President of NUMA Group, said: “With Margaret Street in London and two centrally located properties in Edinburgh, NUMA is advancing a UK strategy focused on prime, culture-rich districts and a fully digital guest journey that today’s travellers expect. Partnering with HUB enables us to deliver design-led, future-ready accommodation in outstanding urban locations, while our technology platform drives efficient operations and consistently high guest satisfaction”. This expansion further strengthens NUMA’s position as a leader in the European hospitality market, where it is now active in 15 countries and 37 cities with a growing portfolio of 9,000 units. In the UK, these developments build on the Native Places brand, which anchors NUMA’s presence in the region through its lifestyle-led aparthotel offering. Looking ahead, NUMA and Native Places plan to expand into major cities such as Manchester, Bristol, Belfast, and Glasgow, continuing to grow a portfolio that brings flexible, design-forward stays to the UK’s most vibrant destinations.