NEW LONDON, WI – New London has a fresh new slogan, chosen by residents after a community-wide vote.
The winning phrase, “Where the Wolf Flows, Community Grows”, received 105 votes, beating out the other options, “Small Town, Big Welcome” and “Where the River Leads Home.” A total of 188 votes were cast between July 11 and August 19.
City video and marketing producer Katie Hopkins shared the results with the New London Economic Development Committee, which has recommended the slogan for approval by the New London Common Council.
If approved, the new slogan will be used in city branding and marketing efforts going forward.