Jemma Yoloye, aka DJ Mystikle Blue, has been celebrated in a new nationwide ‘This Girl Can’ campaign alongside 12 other women

A Birmingham mum seen on billboards across the UK has opened up on her ‘ten-minute’ rule to keep active.

Jemma Yoloye, aka DJ Mystikle Blue, is among the 13 women being celebrated as part of a new nationwide campaign, This Girl Can 2025.

The “proud mother” has worked hard to “carve out” her place in a male dominated industry – and was the first and only woman to win the West Midlands King of the Decks title.

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But amid a busy personal and professional life, she says she always makes time for “at least ten minutes” of exercise to stay healthy.

She told BirminghamLive: “Balancing my many roles while making sure I prioritise my own wellbeing is important to me, that sometimes means carving out at least 10 minutes a day to keep active — a reminder that fitness doesn’t have to be about perfection, but about consistency and self-care.

“This message lies at the heart of This Girl Can: empowering women of all shapes, sizes, races, and ages to embrace movement in a way that works for them. Being selected for This Girl Can 2025 is a huge honour.

“I was chosen as one of just 13 women featured in the nationwide campaign celebrating women who are breaking barriers, and inspiring others to get active in their own way.

“Alongside being a proud mother, a carer, and a DJ, I’ve worked hard to carve out my place in a male-dominated industry. I was the first and only woman to win the West Midlands King of the Decks title, and I continue to champion representation, confidence, and empowerment through music and performance.”

The campaign by Sport England returned this week with the campaign We Like the Way You Move, with a hope to redefine “what women getting active looks like”, while also “championing women from underrepresented groups.”

Thirteen street-cast women from across England take centre stage in the TV advert, shown moving in ways that reflect their real lives – from family bike rides, dancing in the kitchen and pregnancy yoga, to wheelchair rugby, boxing and walking football.

The campaign comes after a new study revealed how far the world of sport and physical activity still has to go in representing all women.

Using AI-powered analysis of over 4,000 publicly available photos from sports clubs, community centres, parks, gyms, swimming pools and other leisure facilities across England, sourced via Google Maps, the study found that Black women, South Asian women, women with disabilities, older women and pregnant women are almost entirely erased from the picture of sport and physical activity presented online.