The Data City has appointed Paul Swinney as its first chief economist as the fast-growing data platform accelerates its international expansion.
Swinney joins from Centre for Cities, where he was director of policy and research and a leading voice on regional economic development. At The Data City, he will shape the company’s economic insight products and help position its real-time data as a replacement for traditional industrial classification codes.
Founded to challenge the outdated SIC system, The Data City has built a platform that tracks emerging industries and markets in real time. Already embedded in UK policymaking and investment, it is now extending its reach to Europe, North America and beyond.
Alex Craven, co-founder and chief executive of The Data City, said: “Paul has long been one of the most respected voices in UK economic policy. His appointment comes as we build the foundations of a new global industrial classification system and develop the tools that will inform investment, policy and growth worldwide.”
As chief economist, Swinney will oversee the next phase of the company’s media and insight products, including a relaunched Frontier Economy Index. He will work closely with government, finance and industry clients, while also mentoring The Data City’s economics team and collaborating across research, data science and product development.
“The Data City’s real-time approach is a step change in how we understand the economy,” Swinney said. “I’m excited to help unlock its potential at home and internationally.”
The Data City saw its value almost double to £19m in March of this year following a new £2m investment from Oxford Economics, the largest single investment received by The Data City since its formation in 2017. In 2023, a funding round of £350k was secured from venture capitalist firm, Venturian, which valued the firm at that point at £10 million.
The Leeds firm’s growth seems unlikely to have slowed down since. In the last few months it has added major clients such as NatWest to its roster, as well as releasing Version 5 of its platform, providing real-time company data on emerging economic sectors.