At this point, you’re no doubt aware that the past weekend saw London animate with a flurry of fabulous fashions, thanks to knockout shows from the likes of Simone Rocha, Talia Byre, Erdem and many more. Amid all the madness, though, we opened the doors to our very own weekend-long café in the Strand’s latest hotspot, The Corner Shop, in partnership with Nike.
Guests limbering up for the riverside run club…
Sofi Adams
… and caffeinating.
Sofi Adams
To kick things off, British Vogue and Nike hosted an intimate breakfast, where the likes of Irish sprinter Rhasidat Adeleke, Iris Law, Sam McKnight and Charlotte Mensah all turned up to celebrate the Vogue Café’s opening. Over green juices, avo toasts and hearty granola bowls, the audience heard from inspirational British Olympian sprinter and Nike athlete Imani-Lara Lansiquot, who shared her thoughts on maintaining a winning mindset and bringing her inimitable sense of style to the track, in conversation with British Vogue’s fashion & style editor, Mahoro Seward.
Glimpse the Vogue-branded transdermal patches.
Sofi Adams
Guests were presented with bouquets by McQueens.
The doors then opened to all for the weekend’s full programme. Whether stopping by for a quick bite between shows, a scoop of Gelupo gelato or custom-wrapped bouquets by McQueens, guests could enjoy The Corner Shop’s deli, have an advance flick through the jam-packed October issue of British Vogue, or peruse knockout merch from our very own Vogue collection. Also on offer were an array of Nike’s most directional footwear, including the Shox Z, the Air Max Muse and the Air Superfly.
Laura Hawkins, Naomi Smart and Laura Ingham.
Sofi Adams
Chioma Nnadi and Funmi Fetto.
Sofi Adams
Day one of the takeover closed out with a cocktail evening in the space, attended by friends and family of Vogue. The following morning, there was an early rendezvous to get the blood pumping – a riverside run club hosted by Nike trainer Dora Atim. After the 5k jaunt, it was back to The Corner Shop, where titans like Anna Wintour and BFC CEO Laura Weir were spotted in the crowd.
To say that the energy in the space was alive all weekend would be selling it short, but there were also options for anyone seeking a moment of quiet contemplation. Throughout the weekend, Nike trainer Rebekah Jade hosted meditation and breathwork sessions, offering opportunities to ground and pause amid the hubbub.
Zezi Ifore and Cktrl.
Sofi Adams
While we’re somewhat biased, the Vogue Café, in partnership with Nike, was easily among our London Fashion Week highlights. And not just because of the delicious bites on offer, or the all-round impeccable vibes. Throughout its run, there was a palpable sense of purpose – and of celebration of the overlap between culture, sport and style.