Published
September 29, 2025
DressX, the digital fashion company known for pioneering AI-powered styling and avatar fashion, has unveiled DressX Agent, which it calls the largest AI-powered try-on platform to date.
DressX launches AI-powered styling platform “DressX Agent”. – DressX
The platform combines AI-driven styling, personalized avatars, and a curated luxury marketplace into an interactive and personalized experience. Users can create digital twins from a single selfie, try on outfits virtually, and shop from luxury partners including MyTheresa, Ssense, Farfetch, Diesel, and Leam Roma. Notably, users will have access to over 200 luxury brands, more than 1 million products, and over $2 million in merchandise.
Other features include Smart styling tools to mix and match items into complete, personalized looks in seconds, ChatGPT-like search, and seamless checkout options directly from retailers’ and brands’ official sites.
“Early users named DressX Agent the ‘ChatGPT for fashion’ for a reason. We have combined LLM-powered search with our diffusion-based AI try-on frameworks to address the industry’s toughest challenges: high return rates, poor discovery, and decision fatigue,” said Daria Shapovalova and Natalia Modenova, the founders of DressX.
“The platform was developed under the leadership of DressX CTO Ivan Zaparovannyi, whose team engineered the core AI try-on technology. The result is an experience that feels natural, playful, and empowering. This is a new standard for how AI can elevate online shopping.”
Access to DressX Agent is structured as a membership, with tiers ranging from free entry-level access to premium privileges. Users can currently join as a DressX Friend or a DressX Member, with a forthcoming Premium tier set to unlock an even higher level of exclusivity and benefits.
Luxury retailers are well aligning with the launch: “E-commerce is at a turning point, and Leam Roma is proud to help redefine what luxury shopping can be. Since 1950, we’ve built our reputation in Rome on a timeless mix of heritage and forward-looking curation,” said Edoardo Amati, chief strategy & innovation officer, Leam Roma.
“Partnering with DressX Agent brings that spirit online: AI try-on lets customers experience our pieces in a more personal and refined way, while reducing returns and supporting a more sustainable future for luxury retail.”
“For years, luxury e-commerce has looked the same with static product photos, endless scrolling, and a lack of true personalization,” added Shapovalova and Modenova.
“With DressX, Agent, we are reimagining the digital department store. Think of it as the new Farfetch, but powered by AI: a place where you can see yourself in Diesel or Hugo Boss before buying, style entire outfits in seconds, and shop across the world’s best retailers with one click. It’s fashion discovery and shopping as it should be, as in personal, inspiring, and fun.”
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