The move further strengthens the Chamber’s commitment to supporting innovation and growth across the city region’s thriving tech and creative sectors.

Gavin brings more than 27 years of experience in the digital industry, having co-founded and led the award-winning Liverpool-based agency Mashbo. Under his leadership, Mashbo became a recognised name in software development and digital consultancy, delivering transformative solutions for businesses and championing collaboration through initiatives like Creative Kitchen.

Following nearly 14 years at Mashbo, Gavin launched GoodShip, a new collaboration agency focused on building creative and tech teams to support growth ambitions for partner clients. GoodShip offers strategic consultancy and development services, working closely with organisations to scope projects, build solid foundations, and deliver impactful solutions.

In his role with Liverpool Chamber, Gavin will provide strategic insight and sector expertise to help shape the Chamber’s digital and creative agenda, supporting member businesses and contributing to the region’s innovation ecosystem. He is also undertaking a digital transformation project designed to revolutionise the Chamber’s use of data, technology and AI.

 

Paul Cherpeau, chief executive of Liverpool Chamber, said:

“Gavin’s appointment through Goodship reflects our ambition to embed digital and creative thinking into everything we do for our members. His experience, network and passion for Liverpool’s tech community will be invaluable as we champion the importance of the creative and digital sector in the city region economy and find new ways to support our members. 

“Together, we are transforming our use of data, AI and digital technology to better serve our members and customers. We’re excited to be working on a programme for 2026 which will bring a fresh and exciting dynamic to our work and further boost the positive impact we make to our members.”

 Gavin added:

“Liverpool has always been a place of creativity and resilience. I’m excited to work with the Chamber through Goodship to help unlock new opportunities for businesses and drive meaningful change through technology and collaboration.”