Joe Wicks: The protein industry is laughable. That's why I created my Killer bar - London Evening Standard

Joe Wicks: The protein industry is laughable. That's why I created my Killer bar – London Evening Standard

2 October 2025

Joe Wicks: The protein industry is laughable. That’s why I created my Killer bar London Evening Standard
Channel 4 follows Joe Wicks as he develops “KILLER” protein bar to expose the truth of ultra-processed food Channel 4
Why is fitness coach Joe Wicks selling a protein bar that could be hazardous to your health? Radio Times
Food for thought – 30 Sep 2025 – New! Magazine Readly | All magazines – one magazine app subscription
Joe Wicks declares ‘we shouldn’t accept this’ as new series promises to ‘expose the truth’ Manchester Evening News