Home » France Travel News » Ajman Tourism Promotion Roadshow in France: Strengthening International Ties and Showcasing Emirati Hospitality

Published on
October 5, 2025

In France, the Ajman Department of Tourism Development (ADTD) has started a major marketing roadshow. The tour, which is being led by ADTD Director General Mahmood Alhashmi, began with the intention of promoting the variety of tourism experiences that Ajman has to offer and fostering international relations. Key stops in well-known French cities like Nice, Lyon, and Paris—cities known for their rich cultural heritage and close ties to the travel industry—are part of this event, which runs until October 10, 2025. This calculated action is a component of ADTD’s larger plan to capitalize on the increasing interest of French tourists and raise Ajman’s profile as a top travel destination worldwide.

Expanding Opportunities for Collaboration

The roadshow aims to create new avenues for collaboration between Ajman and key players in the French tourism sector. Through meetings with prominent travel agencies, tourism operators, and government representatives, the delegation seeks to form innovative partnerships that can lead to the development of sustainable tourism initiatives and further solidify Ajman’s presence on the global tourism map. This initiative is not only designed to promote Ajman’s tourism offerings but also to explore potential investments that can benefit both Ajman and the French tourism market.

The tourism department’s objective is clear: to present Ajman as a destination that combines cultural authenticity with modern conveniences. The emirate is uniquely positioned to attract diverse visitors, thanks to its unique blend of nature, history, and luxurious hospitality.

The Role of Ajman’s Unique Offerings in Global Tourism

Ajman’s tourism sector has always focused on providing a holistic experience for travelers. The emirate is known for its pristine beaches, tranquil deserts, cultural heritage, and luxury resorts that cater to international tastes. This visit to France is not merely about promoting Ajman’s landscapes but is also a means to highlight the emirate’s commitment to providing top-notch hospitality services. It aims to resonate with tourists from all backgrounds, emphasizing Ajman’s approach to blending its Emirati culture with modern tourism services. By establishing a presence in France, ADTD is setting the stage for Ajman to compete with other Gulf destinations that have increasingly attracted European tourists.

The roadshow aligns with the UAE’s broader tourism strategy, which has already positioned the country as one of the most sought-after destinations among European travelers. The UAE, as a whole, has managed to attract tourists through a mix of luxury experiences, adventure tourism, cultural exploration, and exceptional service standards. Ajman aims to complement this with its own tourism offerings, ensuring that visitors leave with lasting memories that combine traditional Emirati hospitality with contemporary experiences.

Strategic Meetings and the Future of Ajman’s Tourism

In addition to promoting its natural and cultural landmarks, ADTD is using the roadshow to highlight some of the emirate’s latest tourism projects. These projects aim to enhance Ajman’s position as a leading destination for both leisure and business tourism. The delegation is also engaging in strategic meetings with key French travel operators, which will allow for knowledge sharing, market expansion, and the development of tailored packages for French tourists. These discussions are expected to lay the groundwork for future collaborations that can benefit both parties and lead to a more diversified and sustainable tourism economy in Ajman.

The Vision Behind Ajman’s Tourism Growth

The ADTD’s promotional roadshow is part of the department’s long-term vision to improve Ajman’s international recognition. The department is keen on presenting the emirate as a unique destination that offers a range of experiences that are both diverse and authentic. Through such international engagements, Ajman hopes to not only boost its visibility but also attract international investors and tourism professionals to explore opportunities within its borders.

As a part of its strategy, Ajman has continuously developed its infrastructure to accommodate the growing demand for tourism services, ensuring that the destination remains competitive and appealing to global travelers. By participating in the French tourism market, Ajman seeks to capitalize on the increasing number of European travelers looking for new and immersive travel experiences.

Ajman’s Competitive Edge

Ajman offers several key advantages that set it apart from other destinations in the Gulf region. Its serene beaches and expansive resorts provide visitors with a unique blend of relaxation and adventure. Whether it is lounging on the beaches or exploring the historical landmarks, Ajman offers a diverse range of activities for different types of travelers. The emirate’s new developments, such as luxury resorts and eco-friendly tourism projects, continue to enhance its appeal as a travel destination that values both luxury and sustainability.

The roadshow is expected to generate substantial interest from French tourists, who have increasingly been looking for destinations that combine cultural immersion with luxurious accommodations. Ajman’s strong emphasis on sustainable tourism aligns perfectly with global trends towards responsible travel. These factors make Ajman not only an appealing destination for tourists but also a prime location for investments in tourism infrastructure.

Ajman and France: Strengthening Bilateral Relations

Additionally, the promotional tour is a significant diplomatic move to improve relations between France and Ajman. The roadshow is a component of larger initiatives to strengthen bilateral ties and promote deeper cross-sector collaboration, as France is one of the UAE’s most significant European partners. In this relationship, tourism is essential because it benefits both parties in terms of global recognition, cultural exchange, and economic growth.

To sum up, the roadshow in France organized by the Ajman Department of Tourism Development is an essential step in positioning the emirate as a major travel destination. The ADTD is laying the groundwork for future expansion by forming strategic alliances and showcasing Ajman’s varied offerings, guaranteeing that the emirate will continue to draw tourists from around the world while preserving its hospitality and cultural values. Ajman’s involvement in global markets like France will be crucial to attaining long-term success and sustainable tourism development as the demand for travel keeps rising.