12+ pop-ups, events, and parties during Austin’s F1 weekend

October in Austin is essentially a marathon of events, starting with back-to-back weekends of Austin City Limits Music Festival and followed by the Formula 1 U.S. Grand Prix at Circuit of the Americas. In between the official racing action, there’s also the barrage of parties, pop-ups, and other events taking over the city.

No matter if you’re local or coming from out of town, here are more than a dozen off-track events, specials, and afterparties happening around Austin leading up to the race on Sunday. We’ll add more as we hear more. Plus, keep an eye out for our post-race highlights after the weekend.

Throughout the race week

Williams Racing pop-ups at Home Depot
October 13-16, varying times
The Atlassian Williams Racing team is hosting pop-ups at various Austin-area Home Depots this week, and fans can test their driving skills on a racing simulator, win exclusive prizes, and get a chance to meet one of the team drivers, Alex Albon or Carlos Sainz. More information on how to participate in the driver meet-and-greets and pop-up locations can be found at duracellusracing.com.

The Loren Hotel’s “Suite Deal” discount
Unspecified limited time
Travelers looking for a last-minute deal on lodging for the race week can get a 15 percent discount on a three-night minimum stay at the Loren Hotel Austin using the promo code “SUITEDEAL”. The deal applies for The Loren’s 635-square-foot premier king suites with a balcony, or the 850-square-foot two-bedroom suites.

F1 Hub pop-up on South Congress
October 13-20, various times
Through Monday, October 20, F1 fans can stock up on their favorite team’s merch at the F1 Hub, a pop-up located at 1712 S. Congress Ave. The store promises limited edition apparel, LEGO Duplo and Speed Champions sets, collector’s items, and much more.

Wednesday, October 15

LN4 x Monster Energy pop-up on South Congress
October 15-18 from 10 am to 6 pm
McLaren F1 driver Lando Norris is celebrating the debut of his Monster Energy Lando Norris Zero Sugar flavor with a pop-up at 1011 South Congress Ave., Bldg. 1, Ste. 120. The new beverage will be available in limited quantities, and the pop-up will additionally feature new LN4-branded merchandise. Los Angeles-based artist Stay Chill Bill will be onsite to add customized patches to items from October 17-18.

Thursday, October 16

Esses Bazaar ATX event at Cheer Up Charlie’s
From 6-10 pm
Austinites who haven’t picked out their race outfits yet can stop by Cheer Up Charlie’s on Thursday for Esses Bazaar ATX, an evening of vintage and thrift shopping, cocktails, and more. Music will be provided by a live DJ, and there will be food vendors on-site and flash tattoos. Attendees can also snag the newest edition of Esses Magazine and snap a photo with a Visa Cash App Racing Bulls showcar. Admission is free and attendees can RSVP via Eventbrite.