But the biggest reason behind the TAG Heuer Connected’s staying power, by far, is its focus on golf. The watch’s many golf-specific features — like maps for over 40,000 courses, shot tracking, swing analysis and more — have made it a fixture on fairways around the world. One even got a share of the limelight usually reserved for luxury watches from Rolex and Omega when Tommy Fleetwood wore one to celebrate his victory at the PGA Tour Championship earlier this year.
But now, TAG has its sights set on capturing another athletic demographic that wants a dedicated fitness watch that’s also as everyday-wearable as the Apple Watch.
The Connected Calibre E5 is branching out beyond golf with a new focus on running.Photo by Mykim Dang for Gear Patrol
The Connected Calibre E5 has a brand-new operating system — one that TAG developed in-house over a three-year period — and with it comes a host of new features and specs aimed at runners.
There’s a new Running Plans feature that offers users a structured path toward achieving their goals, regardless of their experience level. You can track your progress over weeks to keep yourself accountable, while features like pace trackers and feedback, guided sessions, interval timers and more are designed to seamlessly integrate into your running routine.
New dual-band GNSS technology offers unparalleled GPS tracking. No longer will you have to worry about your signal cutting out while running indoors; the maps remain startingly accurate no matter what. Also new is Made for iPhone certification and Strava integration, making the watch easier to plug into your everyday life and your running community, respectively.