Built on two strategic pillars – engage and educate – the strategy aims to foster constructive relationships between Lothian and young people in its communities, grounded in mutual respect and understanding.
Gaynor Marshall, Communications Director for Lothian, said: “We are thrilled to announce the launch of our Youth Engagement and Inclusion Strategy.
“The introduction of the Young Persons (Under 22s) Free Bus Travel Scheme has been hugely beneficial for young people by increasing their access to education, employment and training while strengthening travel confidence and independence.
“We aim to use this opportunity to strengthen the connection between our young customers and our team, promoting mutual respect and a deeper appreciation of the important role our business plays in the lives of residents and visitors alike. At the same time, we want to empower young people to work with us in addressing any issues that also affect them.
“This initiative marks an exciting step forward in strengthening our community connections and enhancing opportunities for young people in the areas we serve.”
Lothian will expand its existing youth-focused initiatives, such as school presentations and ‘Try a Bus’ events that promote travel confidence, by developing community partnerships across its operational network, offering opportunities for Lothian staff to participate in volunteer activities within the community.
Lothian has also worked with Young Scot – Scotland’s national youth information platform – to inform the strategy, ensuring that young people are at the heart of these plans.
Reid Aiton, Director (External Relations & Be Informed Services) of Young Scot, said: “Lothian Buses’ Youth Strategy places young people at the heart of its vision for inclusive, safe, and accessible public transport – ensuring that young people are actively engaged, listened to and supported in shaping and using the services that impact their lives and communities.
“This strategy reflects a shared commitment to empowering young people and contributes to their wellbeing, independence and future opportunities.”
Edinburgh South – who attended the launch event at Lothian’s Central Depot – is part of a recently established partnership with Lothian, working with the business to introduce Twilight Football sessions and community funded places.
Lothian will also continue their strong partnership with Police Scotland under this strategy to continue to engage and education with young people in schools and across the companies wider network.