Manchester United are without European football this season, falling short again would be costly
Manchester United are not in Europe this season after losing last season’s Europa League final
In an international break where talk of a takeover resurfaced and speculation over the manager’s future rumbled on, Manchester United and Ruben Amorim will be grateful to get back on the pitch this weekend.
The Reds visit defending champions Liverpool on Sunday aiming to maintain the momentum provided by the victory over Sunderland last time out.
A victory at Anfield would be something of a statement performance and restore hopes that United could close the gap to the top four in their bid to bring Champions League football back to Old Trafford.
Amorim’s men are devoid of European football all together this term having lost the Europa League final to Tottenham in May.,
But amid transfer talk linking the Reds with the likes of Adam Wharton and Carlos Balbea, and rumours around a potential Saudi Arabia takeover, dining at Europe’s top table has argubaly never been more important.
United need Champions League football to improve and succeed on and off the pitch. The absence sets clubs like United back around £85million as a starting position given the income guaranteed from matchday, broadcasting and prize money revenues. The figure would be swelled further by progress into the knockout rounds.
In the absence of European nights, United look set to play to travel abroad mid-season for a friendly fixture having visited Asia immediately after the 2024-25 campaign to play two friendlies. Those fixtures earned the Reds around £8million, while a summer tour to America will have swelled coffers further.
And while it is not certain whether United want to play a Saudi Pro-League club or a similarly placed European giant, such as AC Milan, head coach Ruben Amorim said last week: “We have to do it.
“We knew that when we missed Europe, we had to compensate [for] a lot of things, including our fans and the budget. So we are putting [it] all together to do that.”
In a competitive global environment United have to try and maximise revenue. Historical success means they have a huge fanbase across the world but recent on-pitch struggles mean plenty of other clubs are making significant progress in reaching a global audience.
United are enduring a season without European football, another dagger to their financial heart, with the absence of Champions League football conservatively put at £85million while the Reds did not even have the fallback of playing in the Europa League.
A second successive campaign with no continental football would be a catastrophic blow to United’s ambitions on and off the itch. It would hinder attempts to bring in elite players to help reshape Amorim’s squad, while it would once again leave the Reds counting the cost financially.
Sir Jim Ratcliffe has already introduced swathes of cost-cutting measures, many controversial, since he took on partial ownership and if United cannot find a way into the Premier League’s top four there will be once again be questions asked by Ratcliffe.
He gave Amorim a public vote of confidence last week but a second successive campaign outside of Europe’s elite, and outside of the revenue streams the competition brings, will not sit well in the United boardroom.
The Reds have work to do on the pitch to ensure they can compete with the leading lights of the Premier League. This weekend’s clash with Liverpool at Anfield is an acid test. Arne Slot’s side are defending champions and twice broke the British transfer record in the summer as they added leading talent to their squad from a position of strength.
Both sides are locked on 20 English top-flight titles, United haven’t won one for more than a decade and won’t win it this season.
If they are to close the gap in the coming years then Champions League qualification feels a must.
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