Say adieu to the Altice USA name: The cable operator has changed its corporate name to Optimum Communications, effective immediately, to match its services brand identity.
The company will cease trading under New York Stock Exchange ticker symbol “ATUS” and begin trading under the new symbol “OPTU” on Nov. 19, 2025.
French telecom and media conglomerate Altice completed its $18 billion takeover of Cablevision in June 2016, ending the Dolan family’s involvement in the cable company. In 2017 Altice USA said it was going to phase out the Optimum name, but ended up keeping the well-recognized Optimum brand (which Cablevision had launched in 1999).
“This is more than a name change — it’s a reflection of who we are and where we are going,” said Dennis Mathew, chairman and CEO of Optimum Communications, in a statement. “As we accelerate our transformation and deepen our commitment to our customers, employees, and communities, aligning our corporate identity with the strong Optimum brand underscores our focus on simplicity, performance and purpose. It’s an incredibly exciting time for the organization as it enters its next chapter as one unified Optimum.”
As of the end of September, the New York-based company had 4.4 million residential and business customers across 21 states through its Optimum brand, down from 4.6 million a year prior.
The company reported total Q3 revenue of $2.11 billion, down 5.4% year over year, and a net loss of $1.63 billion which includes a non-cash impairment charge of approximately $1.6 billion dollars related to “indefinite-lived cable franchise rights.”
In addition to the cable connectivity and TV business, the company operates the Optimum Media advertising and data business, and News 12, which is focused on delivering hyperlocal news.