Sarah Glascoe, 43, had tried ‘countless diets and fitness plans’ but nothing ever worked long term
Rachael Davies and Laura Mckenna Audience Writer
16:00, 07 Nov 2025
This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more
Before and after using the Simple app – Sarah is “happier than I’ve been in years”(Image: Simple)
Sarah Glascoe from Manchester, has shared her joy at losing 2.5 stone with the help of Simple, an AI-powered wellness app that’s revolutionising weight loss approaches. After having her first child at 18, Glascoe found that she was gradually gaining weight with each subsequent pregnancy.
“Despite being a busy mum and trying countless diets and fitness plans, nothing ever worked long term,” she admits. However, everything changed one evening in July 2025 when she stumbled upon the Simple app and decided to give it a go.
Simple is designed to encourage realistic, science-backed lifestyle changes rather than extreme dieting. The app has already helped millions of users develop healthier habits and now, for a limited time, customers can get 60% off Simple Weight Loss plans using the code REACH60.
This offer includes access to personalised daily workouts, expert nutritional advice and Avo – the app’s built-in AI wellness coach that provides real-time advice and motivation around the clock. Glascoe is living proof of its effectiveness; within her first week of using the app, she lost five pounds from her initial weight of 14 stone and noticed a significant increase in her energy levels.
“To date, I’ve now lost 36 pounds and dropped three dress sizes,” she explains. “I now love shopping for clothes again! Under my GP’s advice, I’ve reduced my blood pressure medication and stopped taking cholesterol tablets altogether. I’m sleeping better, feeling healthier inside and out, and happier than I’ve been in years.”
Buyers can get 60% off the Simple app plans with code REACH60
60% off
Simple App
To get started, users complete a detailed survey covering their health goals, preferences, and past weight loss experiences. Once set up, they can access features like food logging – via typing, voice, or photo – a NutriScanner to help break down meal nutrition, daily workout plans, and round-the-clock support from Avo – the app’s AI coach, ready to answer questions anytime, day or night.
This is not medical advice. This is a personal experience. Results may vary. Please consult your healthcare professional for any medical conditions.
The app functions by having users complete an in-depth onboarding questionnaire, after which they receive tailored coaching that includes food logging (via text, voice, or photograph) and a NutriScanner, which analyses nutritional content in home-cooked meals or restaurant dishes. Simple also creates bespoke seven-day workout plans suited to individual goals and fitness levels, ranging from strength training and cardio to gentle chair yoga.
The app’s digital assistant, Avo, serves as a personal wellness coach, offering immediate responses to queries about recipes, workouts and healthy habits. “I naturally started making healthier choices, and the weight kept coming off. Soon, I could walk farther without needing my asthma inhaler, and exercise began to feel easier and more enjoyable,” she said.
43 year old Sarah lost five pounds in her first week of using Simple.(Image: Simple)
“I’m sleeping better, feeling healthier inside and out, and happier than I’ve been in years. I still have one stone to lose before reaching my goal,” Sarah added.
For those seeking alternatives, Noom offers a weight loss platform centred on mindful eating rather than restrictive diets. The highly scientific approach provides substantial support to users, with the company describing their offering as ‘fun’ personalised courses, with costs varying based on the chosen plan and individual requirements.
MyFitnessPal is another option – a calorie tracking tool designed to help users meet their targets and monitor nutritional intake, priced at approximately £15.99 monthly, though some features are available free of charge.
The app provides advice on healthy eating (Image: Simple)
Users of Simple have shared their experiences on Trustpilot, with one reviewer commenting: “I am enjoying the app. The coach gives positive advice, comments and useful tips to make the journey easier to follow the plan. Blinky, is very sweet and encourages when you take good decisions, and strict when deviating from the best path. It is easy to track your actions. There’s nothing be thing needs attention. Is important to be able to go back and correct when logging info.”
Another user noted: “So far so good. I’ve lost 5lbs. Eating healthy is the keep and hitting you burning stage.”
Some reviewers deducted a star, stating: “Too many notifications during the day.”
Overall, the response was excellent as this person wrote: “The program and especially the app were perfect for me. I’ll be 70 years this month(Nov.) It was easy to follow. 28 pounds off since July 1st. More flexibility and stamina. I am enjoying the journey.”