Starbucks released the cups as part of their festive range but they quickly flew off the shelves.
Starbucks customers fought one another to get the viral Bearista cup(Image: Starbucks/TikTok)
Starbucks customers have been captured brawling in store as they literally fight to get their hands on a viral festive cup.
The coffee giant released the Bearista as part of their Christmas range in the US and people were instantly obsessed.
People lined up ahead of stores opening in but Starbucks could not keep up with demand and the $29.95 (£22.75) teddy bear-shaped cups quickly sold out.
This shortage led to panicked punters scrapping with one another in front of shocked customers as they tried to secure their Bearista.
Footage shared on Tiktok shows people grappling inside a store after the festive cups went on sale.
One clip uploaded to the social media platform by the user @jerjericciardi2 shows a man being accosted by two people inside a store.
The cups were sold for $29.95 in Starbucks stores. (Image: Starbucks)
He holds his cup in the air as two people grapple with him and other stunned bystanders look on.
Several more videos show customers aggressively arguing with each other over the cups.
Another clip shows customers accusing staff members inside a Starbucks store of buying up all the cups.
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While further footage showed customers lining up ahead of stores opening at 4am to get their hands on one of the cups.
The Bearista cups are not available in the UK but some have now been put on sale on eBay, with one person asking for a whopping $390 (£296) – around 13 times the retail price.
A cup on sale on eBay for £296. (Image: Collect)
Another user was selling a cup for over £100. (Image: Collect)
A Starbucks spokesperson apologised to customers and said the demand ‘exceeded their expectations.’
They said: “The excitement for our merchandise exceeded even our biggest expectations and despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.
“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”