Home » AIRLINE NEWS » Austria Set To Join US, Belgium, Saudi Arabia, France, UAE And More In Imminent Tourism Growth In Jordan Through Responsible Travel Initiatives And New Connections
Published on
November 10, 2025
Austria Set To Join US, Belgium, Saudi Arabia, France, UAE And More In Imminent Tourism Growth In Jordan Through Responsible Travel Initiatives And New Connections. As Jordan prepares for a significant surge in tourism in 2026, the country is positioning itself to attract travelers from key global markets, including Austria, the US, Belgium, Saudi Arabia, France, and the UAE. This growth is driven by a combination of expanded flight connections, particularly through low-cost carriers, and an increasing focus on responsible and sustainable travel initiatives. By enhancing its accessibility and commitment to eco-friendly tourism practices, Jordan is set to solidify its place as a top destination for culturally-minded adventurers and environmentally-conscious travelers alike.
Jordan is positioning itself as one of the most exciting tourism destinations in the Middle East for 2026, with the country’s tourism sector set to experience significant growth driven by enhanced connectivity, sustainable travel initiatives, and a rise in international visitors. With an array of new airline routes, eco-conscious travel initiatives, and unique cultural experiences on the horizon, Jordan is expanding its appeal to a broader audience, ranging from adventure seekers to cultural travelers and eco-tourism enthusiasts.
Expanding Global Connectivity
One of the key factors behind Jordan’s projected tourism boom in 2026 is its expanding network of international flight routes. Jordan’s national carrier, Royal Jordanian, has long been a key player in connecting Jordan with major international destinations, but in recent years, the country has forged new partnerships and attracted low-cost carriers to further increase its global accessibility.
For instance, Royal Jordanian continues to offer direct flights from major European cities such as Heathrow, Stansted, and Manchester, as well as plans to launch new routes from the United States and India in 2026. This marks a significant milestone for Jordan, as it will open up opportunities for tourists from North America and Asia to explore its diverse landscapes, from the stunning Petra archaeological site to the unique Dead Sea experience.
Low-cost carriers such as Wizz Air have also expanded their services, with their London Luton to Amman route now operating four times a week. Ryanair is making a big impact on the Jordanian tourism scene, offering over 300,000 seats this winter alone across 18 routes connecting Jordan with 12 European Union countries. Ryanair’s expansion is set to continue, with plans to offer 3 million seats annually and extend direct flights to Aqaba, a popular coastal resort city on the Red Sea, and 50 direct European routes by 2026.
The addition of new services by Eurowings, with its twice-weekly direct flights from Stuttgart to Amman, further enhances Jordan’s accessibility from Southern Germany. The airline’s presence represents a growing demand for convenient access to Jordan, making it easier for German travelers to experience the country’s rich cultural and natural heritage.
The diverse network of airlines now serving Jordan is a testament to the country’s growing importance as a tourist hub. These international connections are helping to boost tourism numbers from key markets in Europe, Asia, and North America, with a focus on attracting travelers who seek a combination of adventure, culture, and sustainability.
Sustainable Travel Initiatives: Eco-Friendly Tourism on the Rise
Jordan’s tourism strategy in 2026 is not just about increased connectivity; it’s also about sustainability. As the global travel industry increasingly prioritizes environmental concerns, Jordan is setting an example in the Middle East by implementing several eco-conscious initiatives that will help preserve its rich cultural and natural heritage while providing travelers with authentic and responsible experiences.
A significant part of this shift is the introduction of new eco-lodges and sustainable accommodations. The Yarmouk Ecolodge, set to open in early 2026, is located in Jordan’s newly designated UNESCO Biosphere Reserve in the north. This eco-lodge will offer travelers a chance to immerse themselves in nature while enjoying curated experiences that promote sustainability and community involvement. It will be a haven for nature lovers and those interested in eco-tourism, as it provides a unique opportunity to explore Jordan’s northern landscapes while minimizing the environmental impact of travel.
Another notable development in Jordan’s sustainable tourism sector is the Crowne Plaza Petra, which is undergoing extensive renovations and will reopen in 2026. Located just a short walk from the famous Petra archaeological site, the hotel’s updated facilities will focus on environmentally responsible practices, combining modern comforts with sustainable design. This will allow visitors to enjoy a luxurious experience while minimizing their carbon footprint.
The country is also leveraging technology to enhance sustainable travel. A new “VisitJordan” Super App is under development, which will serve as an all-in-one platform for itinerary planning, booking tickets, and accessing travel services. This innovative app will help streamline the travel process for visitors, making it easier for them to access sustainable travel options and book eco-friendly activities. Additionally, the Travel Jordanian platform will receive a major update, with new real-time booking features, an AI-powered chatbot to help travelers discover local activities, and better tools for managing local tourism services.
New Experiences: Adventure, Culture, and Heritage
Jordan’s tourism growth in 2026 isn’t just about convenience and sustainability; it’s also about offering fresh, exciting experiences to travelers. The country is introducing several new attractions and adventure-based tourism activities designed to appeal to a diverse array of visitors.
One of the most anticipated offerings is the “Lawrence of Arabia” trek, a two-week adventure through the Wadi Rum desert, inspired by the legendary expedition of T.E. Lawrence. This immersive journey will take travelers across the desert by camel, providing them with the chance to explore the stunning landscape, learn desert survival skills, and camp under the stars. The trek will conclude in Aqaba, where visitors can unwind by the Red Sea, marking the end of an unforgettable adventure.
The growing popularity of adventure tourism in Jordan is a response to the increasing demand for outdoor, experience-driven vacations. Tourists are looking for more than just sightseeing; they are seeking activities that allow them to connect with nature and history in meaningful ways. The Lawrence of Arabia trek is just one example of how Jordan is tapping into this market, providing travelers with intimate, once-in-a-lifetime experiences that cannot be replicated elsewhere.
Beyond adventure tourism, Jordan is also investing heavily in its cultural tourism infrastructure. The ancient Petra site, one of the New Seven Wonders of the World, remains a major draw, and the country continues to develop and preserve its historical and archaeological sites. The country’s rich cultural heritage, including its Roman ruins, Byzantine mosaics, and Bedouin traditions, offers travelers a unique glimpse into the past, making it an appealing destination for history and culture enthusiasts.
Tourism Growth by Region: A Global Outlook
Jordan’s tourism strategy in 2026 will also be fueled by increased arrivals from specific regions. The following countries and markets are expected to play a significant role in Jordan’s tourism growth:
Europe
European travelers are a major source of tourism revenue for Jordan, with countries such as Austria, Belgium, France, Germany, Italy, and Spain leading the way. With Ryanair’s expansion of routes and the launch of new flights by Eurowings and Wizz Air, these nations will continue to see an increase in flight options to Jordan, making it easier for travelers from the European Union to explore the country. The combination of affordable flights and unique cultural and natural experiences will make Jordan a top destination for European tourists in 2026.
Asia
Asia is also emerging as an important market for Jordan, with India set to play a major role in the country’s tourism growth. New flight routes from India will make it easier for Indian travelers to visit Jordan, and the growing number of Asian visitors in 2025—38.4% growth in tourism revenue—reflects the increasing interest in the country’s cultural and historical sites. Additionally, the GCC countries, including Saudi Arabia, the UAE, and Kuwait, have seen significant growth in tourism numbers, contributing to the country’s rising tourism revenue.
North America
North America is another critical source of visitors, with new flights from the United States scheduled for 2026. This, combined with an 18.6% increase in tourism revenue from North American countries in 2025, shows that Jordan is becoming a more attractive destination for American and Canadian travelers. As these markets grow, so will the demand for unique experiences and easy access to Jordan’s iconic landmarks.
Austria Set To Join US, Belgium, Saudi Arabia, France, UAE And More In Imminent Tourism Growth In Jordan Through Responsible Travel Initiatives And New Connections. Jordan is set to see a significant boost in tourism from countries like Austria, the US, and the UAE, driven by expanded flight routes and a growing focus on sustainable travel practices that appeal to eco-conscious travelers.
With expanded air connectivity, sustainable travel initiatives, and a diverse range of cultural and adventure experiences, Jordan is set to experience significant tourism growth in 2026. The country’s commitment to preserving its natural beauty, while offering new and exciting ways to explore its history, is positioning it as one of the most attractive destinations in the Middle East. As new flight routes connect Jordan with key markets in Europe, Asia, and North America, and eco-conscious initiatives take center stage, the country is poised to welcome millions of visitors eager to experience all it has to offer. Jordan’s tourism future is undoubtedly bright, with the promise of sustainable, diverse, and unforgettable travel experiences for years to come.
