Ms Brown, who works in tech marketing, said she reported the company to Meta but never got a response.

The company has now stopped operating, with a message on Facebook, external stating life had “taken a devastating turn” because of the death of a partner, an almost identical statement used by fake Birmingham jewellery business C’est La Vie.

“It makes me feel really cross, because I hate people being scammed and the websites are the kind of thing you would share with a friend,” Claire added.

“There is a real lack of protection here for consumers.”

Another Facebook user, Stuart, said he had reported a number of suspicious companies to the platform but was advised to “influence the ads that you see by hiding ads and changing your ad preferences” in its response. No other action was taken.