Date published:
5 December 2025

A Road Safety charity has added its backing to the Department for Infrastructure’s ‘Share the Road to Zero’ campaign.

‘Share the Road to Zero’ is a community engagement initiative that aims to reduce road deaths by encouraging us to take more responsibility and care on the roads.

Road Safe NI has joined a growing list of organisations pledging to ‘Share the Road to Zero’ and is encouraging others to do the same.

Charity chairperson Davy Jackson has signed up to the campaign on charity’s behalf.

Recent signatories to Share the Road to Zero include Liverpool and Northern Ireland footballer Conor Bradley, senior women’s footballer Emily Wilson, Ulster Rugby trio Jacob Stockdale, Nick Timoney, and Michael Lowry, Olympian Ciara Mageean and Ulster GAA star Rory Grugan, and Belfast Giants. 

Welcoming the signing, DfI Minister Liz Kimmins said: 

“I am very grateful to Davy Jackson for signing up to this important community engagement initiative on behalf of Road Safe NI. Too many lives are being lost on our roads – too many families have had their world shattered by receiving the worst possible news.

“Nobody sets out on a journey expecting to be involved in a road traffic collision, let alone lose their own life or end someone else’s life. Yet, on average, one person dies on our roads every single week. Last year, 69 people set off on what turned out to be their last journey.

“Despite statistics telling us that more than 95% of collisions are caused by human error, as individuals we rarely see ourselves as part of the problem. We tell ourselves that it’s the other road users, but it is worth remembering that to everyone else, you are the ‘someone else’. Davy is helping to remind us of our road safety messages today as he becomes the latest Share the Road to Zero signatory.”

Davy Jackson said: 

“We are signing up to Share the Road to Zero as a reminder for us all that we must never lose sight of the importance of road safety and of being vigilant and careful as road users.

“We recently hosted our eleventh annual Road Safe NI awards, which highlight the important work around road safety carried out by schools, emergency services, voluntary groups, and public and private sectors.

“Everything we can do to raise awareness about road safety must be welcomed as a way to encourage societal conversations about how to stay safe as road users.”

Notes to editors:

  1. Photo caption: Minister Liz Kimmins with Davy Jackson from Road Safe NI as he signs up to Share the Road to Zero community engagement campaign to encourage us to take more responsibility and care on the roads.
  2. WATCH: “We hope by having discussions with family and friends we can improve road safety right across Northern Ireland” – Davy Jackson explains why he is signing up to the Share the Road community engagement campaign to raise road safety awareness on behalf of the Road Safe NI charity. https://youtu.be/3p4cr3HnRPY
  3. All media queries should be directed to the Department for Infrastructure Press Office at: press.office@infrastructure-ni.gov.uk.
  4. The Executive Information Service operates an out of hours service for media enquiries only between 1800hrs and 0800hrs Monday to Friday and at weekends and public holidays. The duty press officer can be contacted on 028 9037 8110.
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