Home » Austria Travel News » Germany Joins France, Austria, UK, Switzerland, Finland And More Set To Boom Europe’s Tourism Growth As Best Christmas Travel Destination, Here Is What You Need To Know
Published on
December 6, 2025
As Christmas draws near, Europe is gearing up for a holiday season like no other, with countries like Germany, France, Austria, the UK, Switzerland, and Finland leading the way in what promises to be a festive tourism boom. Known for their enchanting Christmas markets, cozy winter atmospheres, and time-honored traditions, these destinations are the ultimate spots to immerse yourself in the holiday spirit. Imagine wandering through Germany’s historic markets, sipping mulled wine in Strasbourg’s fairy-tale setting, or experiencing the magic of Finland’s Lapland—where Santa’s village comes to life.
In 2024, these countries are set to see a spike in visitors, all eager to soak in the twinkling lights, holiday cheer, and stunning winter landscapes. Whether you’re drawn to charming Christmas traditions or breathtaking snowy scenes, these destinations promise unforgettable memories. Here’s why these countries are the perfect choice for your Christmas getaway this year.
Germany: The Epicenter of Christmas Markets
Germany is synonymous with Christmas markets, and its festive appeal continues to draw millions each year. Known for its historic markets in cities like Nuremberg, Cologne, and Dresden, the country remains the top European destination for those seeking a traditional and festive holiday experience. These markets, which date back to the 14th century, are a spectacle of twinkling lights, festive foods, and handcrafted gifts, making them a must-visit during the holiday season.
In 2023, Germany saw an estimated 34.8 million tourist arrivals, and in 2024, this number is projected to rise to 37.5 million as tourists flock to its iconic Christmas markets.
Tourism Highlights:
- Nuremberg’s famous Christkindlesmarkt with over 180 stalls offering holiday treats and gifts.
- Cologne’s towering cathedral providing a breathtaking backdrop to its expansive Christmas market.
- Dresden’s Striezelmarkt, the oldest Christmas market in Germany, with over 500 years of history.
Quick Tip for Tourists:
Book accommodations early, especially in major cities like Cologne and Nuremberg, as these markets are incredibly popular and can fill up fast.
France: Strasbourg, Paris, and the Charm of Alsace
While France is known for its year-round tourism, the Christmas season adds a special layer of enchantment, especially in Strasbourg, often dubbed the “Capital of Christmas.” With over 100 million international visitors in 2023, France’s Christmas charm is undeniable. In 2024, France is expected to maintain a steady increase in arrivals, projected to reach 102 million by year-end.
The Strasbourg Christmas market is among the oldest in Europe and is famous for its historical architecture and festive atmosphere. Meanwhile, Paris dazzles with its twinkling lights, Christmas displays in department stores, and the world-famous Eiffel Tower adorned in holiday splendor.
Tourism Highlights:
- Strasbourg’s Christkindelsmärik, an unmissable Christmas market with an Old-World charm.
- Paris’s holiday lights along the Champs-Élysées and ice skating rinks.
- Colmar’s stunning medieval streets lit up with holiday cheer.
Quick Tip for Tourists:
For a more intimate experience, consider visiting Colmar in Alsace. It’s less crowded than Strasbourg and offers a charming, festive vibe with stunning decorations.
Austria: Vienna and Salzburg’s Baroque Christmas Charm
Austria is another European destination that shines bright during the holiday season. In 2024, the country is expected to welcome approximately 32.2 million visitors, continuing its upward trajectory as a favorite winter holiday destination. Austria’s historical cities, like Vienna and Salzburg, are transformed into Christmas wonderlands, with their elegant baroque architecture, festive concerts, and traditional markets offering a quintessential European Christmas experience.
Tourism Highlights:
- Vienna’s Christkindlmarkt at Rathausplatz, offering unique gifts and seasonal treats.
- Salzburg, the birthplace of Mozart, showcasing festive markets and classical music performances.
- Innsbruck’s Alpine setting, with traditional Tyrolean markets set against snowy mountains.
Quick Tip for Tourists:
Take time to enjoy a classical Christmas concert or opera performance in Vienna or Salzburg for a truly festive experience.
United Kingdom: London and Edinburgh’s Festive Lights and Traditions
The UK continues to be a top choice for Christmas travelers, with 41.8 million tourists expected to visit in 2024. London’s Winter Wonderland, which includes an ice rink, festive markets, and holiday shows, attracts families and visitors of all ages. Edinburgh, on the other hand, is renowned for its Hogmanay celebrations, which mark the New Year with one of the largest street parties in the world.
Tourism Highlights:
- London’s Winter Wonderland and Christmas lights.
- Edinburgh’s Hogmanay and street performances.
- Christmas markets in Bath and York, offering a quieter yet equally magical experience.
Quick Tip for Tourists:
For those seeking a quieter experience, consider visiting Bath or York. These cities offer a beautiful and festive atmosphere without the heavy crowds of London.
Finland: Lapland and the Home of Santa Claus
Finland, home to the official Santa Claus Village in Lapland, has become a major Christmas destination. With an estimated 3.8 million visitors in 2024, Finland offers a true winter wonderland, complete with snow, reindeer sleigh rides, and the chance to meet Santa himself. The magical Northern Lights are an additional highlight for those visiting the Arctic Circle.
Tourism Highlights:
- Rovaniemi’s Santa Claus Village, where visitors can meet Santa year-round.
- Husky sledding and snowmobiling through the Arctic wilderness.
- Viewing the Northern Lights from Finland’s glass igloos and remote cabins.
Quick Tip for Tourists:
Ensure you book tours and experiences like husky sledding and snowmobile rides well in advance, as these activities are very popular during the Christmas season.
Switzerland: Alpine Charm and Winter Markets
Switzerland offers a unique Christmas experience with its majestic mountains, cozy chalets, and festive Christmas markets. Swiss cities like Zurich and Montreux light up with holiday cheer, while smaller towns offer a more intimate, traditional Christmas experience. In 2024, Switzerland is expected to see 11.5 million international visitors, a steady increase in tourism thanks to its reputation as a perfect winter destination.
Tourism Highlights:
- Montreux’s lakeside Christmas market with breathtaking views of Lake Geneva.
- Zurich’s charming old town Christmas market, with local crafts and holiday treats.
- Ski resorts like Zermatt offering a festive escape in the Alps.
Quick Tip for Tourists:
For a truly Swiss Christmas, stay in a traditional alpine cabin or resort in places like Zermatt or St. Moritz, where the mountain scenery provides the perfect holiday backdrop.
Key Takeaways for Christmas Travelers
- Germany and Austria lead with their historic Christmas markets, attracting millions each year.
- France and the UK offer a blend of stunning city lights, world-class shopping, and festive performances.
- Finland’s Lapland remains the ultimate Christmas escape for those looking to meet Santa and experience the magic of the Arctic Circle.
- Switzerland provides a unique blend of snowy mountains, ski resorts, and cozy alpine villages for the perfect holiday retreat.
Tips for Travelers:
- Book early for the most popular Christmas destinations.
- Plan around the busiest times (e.g., December 24th–26th) to avoid crowds.
- Consider rail travel in countries like Germany and Austria for a scenic, stress-free Christmas journey.
Europe’s top Christmas destinations continue to evolve, offering a wealth of unforgettable experiences, magical holiday markets, and festive cheer that will leave every traveler with memories to cherish.
