West Coast Main Line service wrapped in bright artwork celebrating the diversity of operators staff and communities on the route
The Avanta West Coast train wrapped in a bespoke artwork designed to celebrate the ethnicity of employees and communities across its network.
A train on the main rail route from Birmingham to London has been wrapped in bold artwork celebrating the ethnicity of its operator’s workforce and the communities it serves.
Digital artist Baraka Carberry, who created the work for Avanti West Coast, which runs between New Street and Euston, said it showed “scenes of people, culture, colours and joy”.
The Together We Roll design stretches across all seven carriages of a new Evero train which enters passenger service in May.
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It was produced following a suggestion from the operator’s frontline workers.
Avanti West Coast customer experience director Kathryn O’Brien said: “Nothing like this has been seen on the UK’s railways. We’re incredibly proud of this unique train and who it represents.
“By bringing to life the vibrant communities we serve and our employees, we hope to highlight the many people of different cultures, backgrounds and heritage who have a connection to the railway.”
She acknowledged there was “still more to be done” at Avanti West Coast and across the wider rail industry to have a workforce “representative of society and the communities we serve”.
She added: “We are passionate about playing our part to attract talent from all backgrounds.
“This vibrant train marks our latest step towards this by sparking conversations about ethnicity and bringing a sense of togetherness across the west coast and beyond.”
Carberry described the design as “a living, evolving artwork that has the potential to resonate with the public”.
She added: “My hope is that people will connect with the universal moments captured here and reflect on their own unique legacies.”
In October 2023 Avanta named a train Asquith Xavier after the first black person to work as a guard at Euston station in 1966.