London Nootropics have been backed by both Deborah Meaden and Sara Davies and has been sold in Harrods and Selfridges
11:01, 01 May 2025Updated 12:36, 01 May 2025
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Shoppers can try a starter pack to see the effects of the coffee blends(Image: London Nootropics)
When both Deborah Meaden and Sara Davies from Dragons’ Den show interest in a product, that’s usually a sign it’s something special. In 2022, the entrepreneurs behind London Nootropics, creators of adaptogenic coffee blends said to “enhance cognitive performance and improve brain health” were able to do just that, securing investment offers from both Dragons.
The firm has since launched their coffees in high-end retailers such as Harrods, Selfridges and even Meta. Currently, the brand is working with the Netflix documentary Fantastic Fungi, which honours the power of mushrooms.
They’ve also crafted a limited edition adaptogenic coffee blend named Mush Love, selling at £12 for 12 sachets. This blend boasts a potent combination of Hifas da Terra lion’s mane, cordyceps and chaga mushroom extracts, aimed at fighting fatigue and boosting mental clarity.
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Zain Peer, the co-founder of London Nootropics, shared his excitement, saying: “At London Nootropics, we’re passionate about creating functional coffee blends that help people feel and perform their best,” and observed that “Collaborating with Fantastic Fungi was a natural fit, aligning our love for adaptogens with their mission to inspire a deeper connection to mushrooms and nature,” reports the Mirror.
Louie Schwartzberg, the creative force behind Fantastic Fungi, couldn’t contain his enthusiasm about teaming up with London Nootropics, adding: “We are thrilled to partner with London Nootropics on this exciting collaboration.” He continued: “Mushrooms have always been a source of wonder and inspiration for me, and this partnership allows us to share their incredible benefits in a tasty cup of coffee.”
London Nootropics coffee is 20% off with code REACH20
Varies
London Nootropics
Shoppers can check out London Nootropics’ full range on their website.
London Nootropics doesn’t only sell the Mush Love blend, they also offer an array of packs including the aptly named London Nootropics Starter Bundle. For £40, this deal provides you with 12 sachet boxes encompassing Flow Coffee for focus, Mojo Coffee for strength, and Zen Coffee to relax.
Then there’s the Selection Box, which gives you a taste of all three coffees with 12 sachets, ideal for those just wanting to try them without too much outlay upfront.
Liverpool Echo readers can enjoy a 20% discount on London Nootropics with the code REACH20, valid until 31/05/2025 at 11:59pm (BST). The code can be used once per customer and cannot be combined with other offers.alid through until 31/05/2025 at 11:59pm (BST). This one-time-use code per customer can’t be merged with other promotions.
London Nootropics secured £50,000 funding from Deborah Meaden and Sara Davies on Dragons’ Den
For an alternative option, consider DIRTEA Mushroom Coffee with Lion’s Mane (60 Servings) available on Amazon for £37.99. This product, rated 4.3 stars, contains Organic Lion’s Mane, Vitamin B, maca and ashwagandha root powders, all mixed with arabica coffee to enhance energy levels.
Holland and Barrett offer the Cheerful Buddha Lion’s Mane Mushroom Coffee Blend 150g for £11.24. This caffeine-free blend is infused with Lion’s mane mushrooms, coconut oil, ashwagandha and cacao – all ingredients aimed at promoting wellbeing.
One customer said of the London Nootropics Starter Bundle: “I had a few free samples from my nutritionist and after one cup I was hooked. I tried flow and mojo on separate days, they both helped with my brain fog and most of all stopped the panicky sensation I get in my chest if I’m trying to enjoy a coffee and feel guilty I should be up and doing things. Zen is now my favourite for mornings where there is no rush (my weekend coffee), the others are brilliant for when I either need to get moving to walk somewhere or go to my Pilates class or just need the focus without the fog!”
Another customer added: “Absolutely love this coffee, it tastes fantastic with oat milk and honey. Mojo gives me a great boost but without the crash of other coffee products. Love all these coffee definitely my favourite brand.”
A third agreed, saying: “I don’t drink coffee as I am a die hard tea consumer BUT after trying these at my sister’s insistence I am now hooked. The coffees are absolutely delicious and they really work for me. My favourite is zen but they all deliver amazing benefits without the punch and bitterness of regular coffee. Would highly recommend these. . Will definitely be a regular buyer.”
If you’re looking to stay centered and energized, Mush Love is a strong companion.(Image: London Nootropics)
However, one buyer did flag some concerns about the price, saying: “I absolutely love these coffees, they smell so good, are delicious and convenient The packaging is also beautiful and they make nice gifts but I wonder if they could be cheaper if you could buy a refill pack or something, I just can’t afford to have them all the time.”
Finally, another buyer added: “I am enjoying delicious taste of this coffee, not sure if I can see effects of adaptogens yet but perhaps I need to pay more attention as wasn’t really. I did not get ingredients descriptions cards in my boxes and I can see from other reviews that people got them and also personal messages, nice gesture, nothing in my boxes.”