A major fashion brand will open a new store at the White Rose Shopping Centre.

Vanilla, which specialises in women’s fashion, has been announced as the latest addition to the White Rose Shopping Centre – it is expected to open later this month. Offering both its Pink Vanilla and Blue Vanilla collections with a wide range of options for shoppers of all ages, including clothing, footwear, and accessories, the new store will take part of the former ground floor M&S unit – opposite Primark.

The retailer is currently recruiting for between 12 and 15 new job positions. Ashleigh Kellett, deputy centre director at White Rose Shopping Centre, said: “We know our guests love a variety of high-quality, affordable fashion options here at White Rose, so we’re excited to announce the upcoming opening of Vanilla.

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“With its Blue Vanilla and Pink Vanilla labels offering everything from casual wear to occasion outfits, and our visitors are sure to love browsing the options available in Vanilla’s new store.”

Michelle Burns, head of retail stores at Vanilla, added: “We have been waiting for the right location at White Rose Shopping Centre since we opened our first standalone store in 2021. As the brand continues to grow from strength to strength this is the perfect location for Vanilla, and our first store in Leeds. We are sure White Rose visitors will love our approach to fashion, and trend-led collections.”

As always, we’ll continue to bring you the latest openings and closures in Leeds.

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