Published
January 13, 2026
Nearly 200 brands reached all-time annual sales highs on StockX in 2025, highlighting the growing influence of the secondary market across sneakers, apparel, and accessories, according to the platform’s seventh annual “Big Facts: Current Culture Index” report, released on Monday.
Scarcity and collaborations drive resale growth in 2025: StockX. – Ugg
“Our data shows that 2025 wasn’t defined by a single category or trend — it was shaped by a number of standout releases. Companies that moved quickly, prioritized innovation, and aligned with the right partners reaped the benefits,” said Greg Schwartz, StockX CEO.
“Nearly 200 brands reached all-time annual sales highs on StockX last year, from legacy leaders to emerging and independent labels. As we look ahead to 2026 and beyond, the brands that will win are those that understand scarcity, storytelling, and community — not just scale.”
Legacy sneaker brands including Nike, Jordan, Adidas, New Balance and Asics remained the platform’s top sellers for the third consecutive year, with Nike and Jordan showing early signs of recovery as average resale prices rose 5 percent and 6 percent year over year. At the same time, less conventional brands posted outsized growth, led by Mizuno, which recorded a 124 percent increase in sales, followed by Maison Mihara Yasuhiro, Saucony and Salomon.
Outside of sneakers, comfort-led and creatively driven footwear gained momentum. Ugg retained its position as the top-selling non-sneaker footwear brand, while Nike emerged as the fastest-growing in the category, fueled by demand for its ReactX Rejuven8 recovery shoe.
In apparel, Uniqlo ranked as the fastest-growing brand following collaborations with Needles and Kaws, while Skims and Adidas also posted strong gains tied to limited releases and partnerships.
Accessories continued to be shaped by scarcity. Sprayground was the only brand to rank among both the top five best-selling and fastest-growing accessories labels, with sales up 287 percent. Louis Vuitton climbed four spots to number 4, driven by strong demand for its latest Murakami collaboration.
Looking ahead, StockX expects major global sporting events to influence fashion demand in the year ahead, with the 2026 Fifa World Cup likely to accelerate soccer’s impact on U.S. style, and the Milan Olympics presenting new opportunities for sport-fashion crossover.
Bad Bunny is also poised for a defining year, with a Super Bowl halftime performance and a fully original Adidas signature sneaker slated for release.
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